Drive Customer Engagement with WhatsApp Notifications (Pro Tips)
WhatsApp is everyone’s go-to application for communication. From sending memes and jokes to essential documents, it’s a platform that complies with all users' expectations.
But nowadays, it’s going beyond one-to-one communication. It has become a communication source for many businesses. The best part is that it gives you direct customer acquisition if used correctly.
Let's explore the benefits of WhatsApp notifications and tips to use them for businesses.
What are WhatsApp Notifications?
WhatsApp notifications, like push notifications, are sent by the WhatsApp Business App. Any business looking to boost customer engagement and conversions can use them. However, there are conditions that businesses must meet to utilize WhatsApp notifications effectively.
Benefits of Using WhatsApp Notifications
WhatsApp notifications offer several benefits for businesses:
Broder reach (with 2 billion users)
Surprising! Well, WhatsApp is the biggest messaging app, with 2 billion users alone. What's more surprising is that 100 billion messages are sent every day! Hence, WhatsApp business now enables you to connect with your targeted audience without going anywhere. This platform alone can give you better customer reach if used correctly.
Builds better relationships
WhatsApp business was brought to allow businesses to connect with customers across the globe. So, if your customers are sitting in some other city or country, you can directly reach out to them. This connectivity builds better relationships with users and improves their experience with your business.
Plus, WhatsApp introduces quick customer support, where you can reduce the hold time on calls. In today’s scenario, 90% of customers prefer to reply to messages to ask questions.
Cutting through the noise
WhatsApp's average open rate is 98%! What are your thoughts on why? Because of its direct reach to the customer.
It cuts through the noise and connects to users who use WhatsApp, unlike email. One of the most popular use cases is Carrefour, which is a multinational hypermarket chain. It saw a 35% higher engagement rate compared to their email marketing.
Effortless User Engagement
Harnessing the power of WhatsApp notifications not only streamlines the sales process but also enhances customer engagement.
By leveraging this platform, you can seamlessly send abandoned cart reminders, timely bill payment prompts, exclusive new offers, and personalized recommendations directly to your valued customers.
Moreover, with insights from their purchase history, you can craft targeted promotions that drive repeat purchases and foster long-term loyalty.
This cohesive approach ensures a seamless user experience that keeps customers informed, satisfied, and eager to return for more.
Media-rich notifications
What makes WhatsApp messaging exciting is its feasibility for media-rich messages. You can always surprise users with customised and personalised notifications. This helps you get the most out of your campaigns and engage users effectively.
There are various ways to use WhatsApp's media-rich notifications:
-
Videos
-
Images
-
Stickers
-
Documents
-
Links
-
Locations
-
Audio, voice note
-
Product lists
Notifly makes it more exciting by enabling you to send mass WhatsApp notifications with its API platform. The cherry on top is that you can personalise them without any hassle.
Types of WhatsApp Notifications
Businesses can use WhatsApp as a powerful communication and marketing platform, employing various notifications to engage customers effectively. Here are some types:
-
Order updates: Businesses can use the WhatsApp channel to send their order-related updates, such as orders, dispatches, or deliveries.
-
Appointment reminders: service-based businesses such as clinics, salons, and fitness centres can send appointment notifications to customers on their WhatsApp numbers. This will ensure they don't miss the appointment.
-
Promotional offer: businesses can leverage WhatsApp notifications to send promotional offers to their customers. It can include discounts, special promotions, live sales, exclusive deals, and many more that encourage customers to avail of the services.
-
Product updates and recommendations: Businesses can use WhatsApp notifications as the primary source of communication for product-related updates or recommendations. Such notifications help businesses engage users and keep them informed of their latest offerings.
-
Feedback requests: After a purchase or service interaction, businesses can send feedback requests to customers. These notifications help gather valuable insights, improve satisfaction, and enhance products or services based on customer input.
-
Event invitations: WhatsApp is the quickest and most reliable channel to attract and encourage customers to join events. Here, businesses can send registration links, event details, and reminders for better participation.
-
Customer Support and Assistance: Businesses can offer customer support and assistance through WhatsApp notifications. Customers can reach out to businesses with inquiries, complaints, or support requests, and businesses can respond promptly to address their concerns and provide assistance.
-
Subscription Renewal Reminders: Businesses can send notifications to remind customers about upcoming subscription renewals. These notifications help ensure uninterrupted service and give customers a chance to manage their subscriptions.
-
Transaction Confirmations: Businesses can send notifications to confirm successful transactions, payments, or bookings made by customers. These notifications provide instant confirmation and peace of mind regarding their transactions.
-
Content Updates: Businesses can notify customers about new blog posts, articles, videos, or other content updates via WhatsApp notifications. These notifications drive traffic to their website or content platform and keep customers engaged with valuable content.
Bottom Line
Using WhatsApp notifications helps businesses communicate directly with customers, leading to happier customers, more sales, and stronger brand loyalty.
However, WhatsApp doesn't allow mass notifications. By integrating Notifly, businesses can send mass notifications and gain valuable insights to improve their communication strategies.
