Email Automation 101: Everything You Need to Know to Get Started
Is it possible for you to send generic emails to users every time they abandon a cart, visit a new website, or search for something? Manually, it is a time-consuming task as you will have to track user behaviour to respond accordingly. Why should you do it manually when email automation can do it efficiently and effectively.
Yes, today we will be discussing email automation and its benefits. In this blog, you will learn the amazing benefits of using automated email marketing that you may not know.
Let's get started!
What is email automation?
Email automation is the use of technology to send emails based on user behaviour. This involves creating workflows or sequences that automatically send emails based on certain conditions, such as a user subscribing to a newsletter, making a purchase, or abandoning a shopping cart on an e-commerce site.
Our email automation tool Notifly, provides useful features like segmentation (dividing the email list into smaller groups based on specific criteria), personalisation (customizing emails with the recipient's name or other relevant information), and tracking (monitoring the performance of email campaigns, such as open rates, click-through rates, and conversions).
Explore how Notifly can help you maintain a smooth email delivery process.Try Notifly!
How does email automation work?
Email automation allows marketers to create automated emails for users' predefined activities. It enables them to manage workflow by sending emails for each campaign easily.
For example, if you are running sales campaigns for different groups, all you do is pre-build these emails. After creating, define the actions based on which these emails will trigger the user's inbox automatically.
The most common events for using automated emails include:
- Welcome emails
- Abandoned cart
- Page view of the product view
- Subscription expiration
- Upsell/cross-sell
- Milestone achievement
Why should you use email automation for marketing?
Email automation offers several benefits for marketing:
Increases workflow and productivity
Automation allows marketers to save time that is otherwise consumed in finding and sending emails to their prospects and users.
As per the data, 55% of marketers will have started using email marketing automation in 2022. It helped them increase their productivity and manage their workflow more efficiently.
Increase user engagement and re-engagement
Automated emails help increase user engagement and re-engage lost customers.
There are events such as first, visit, login, or purchase. In such cases, automated emails get delivered immediately, which evokes a sense of recognition among users.
Other than this, other events such as personalised recommendations or reminders delight users, increasing their user experience with your brand.
Decreasing errors
Personalisation is an important aspect of improved user engagement and experience. Hence, it needs to be correctly optimised, however, when sending manually (copy-paste), chances are it may have some mistakes.
Whereas automated emails are designed to use the exact parameters (e.g., name, age) in every email sent, they have fewer chances of making any mistakes.
Increase revenue
The more engagement you have, the more revenue you will generate.
Automated email marketing helps you achieve this. In simple words, implementing automation allows you to run more marketing campaigns, which increases your sales, re-engages lost customers, and, as a result, increases your revenue.
From cart abandonment to reminders, email automation is a perfect tool for staying connected with your users.
Makes personalisation more effective
Personalisation such as using the user's first name or age, is quite common; instead, marketers prefer hyper-personalisation. It allows brands to meaningfully engage customers, which improves user satisfaction and brand value.
When companies implemented hyper-personalisation, 86% saw a measurable boost in their business.
How does it work?
Hyper-personalisation means tailoring notifications based on the user’s actions and preferences. It goes beyond the general traits, such as analysing their purchase behaviour.
This approval provides you with better segmentation of users and allows marketers to connect with targeted users effectively.
Bottom Line
In conclusion, email automation offers businesses a powerful tool to streamline their marketing efforts, save time, and deliver more targeted messages to their audience. By automating the process of sending emails based on specific triggers or schedules, businesses can improve engagement, increase conversions, and ultimately drive better results.
With the right strategy and tools in place, email automation can be a game-changer for any business looking to enhance its marketing efforts and connect more effectively with its audience.
