How Can Email Marketing Boost Mobile App User Retention?
User retention is a critical task for mobile app companies. They are most likely to face a high churn rate. But marketing channels like email have the potential to boost the retention rate. According to Statista, email marketing campaigns have generated a 2x return on investment in 2022. The catch here is: how?
Know that the process will remain more or less the same. It will always be about acquiring leaders, creating campaigns, and launching them. Moreover, tweaking them for future campaigns. What exactly makes such a great impact is your email marketing strategy. The strategy at every stage of email marketing should be changed based on the attributes that impact it, such as:
- Progress in technology
- Changes in user habits
- Revisions to regulations in specific nations (GDPR and CCPA)
Luckily, these attributes don’t change frequently. However, revising them is key to identifying and bridging the gaps. Mobile app email marketing can help you fill the gap using these emails. What are those? Let's learn together!
Benefits of Mobile App Email Marketing
Mobile app email marketing offers numerous advantages for businesses looking to engage their audience effectively. Some key benefits include:
Targeted Audience Reach: Mobile app email marketing allows businesses to directly reach their intended audience. With personalised messages and relevant content, companies can connect with users who have already shown interest in their products or services.
Enhanced User Engagement and Retention: By sending tailored and interactive emails to app users, businesses can increase engagement. Valuable content, such as product updates, special offers, and informative newsletters, keeps users interested and encourages them to return to the app regularly.
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Promotion of User Loyalty: Regular communication through emails helps build a sense of loyalty among users. By delivering exclusive content, rewards, and personalised recommendations, brands can foster a stronger bond with their customers, leading to long-term loyalty.
Encourages Downloads and Sign-ups: Mobile app email marketing can effectively drive app downloads and user sign-ups. By highlighting the app's benefits and features, businesses can entice users to install the app or register for an account.
Types of Email Notifications to Use for Mobile Apps
Following are the types of email marketing that you can leverage to send email notifications. Before you start sending emails, you need to have a list of subscribers. You can do that by encouraging your users to opt in or register through email from your mobile app.
Start with A Verification Email
After users sign up through email, send them a verification or confirmation email. This is a common but effective practice to introduce users to your email notifications. Besides, it ensures that the given email is valid and that they want to receive communication from your app.
Always Send Subscribers a Welcome Email
Once users have confirmed their email addresses, you can send them a welcome email. This email sets the tone for your app. It can include a warm greeting, an introduction to your app's features, and perhaps a special offer or incentive to encourage them to start using your app.
Onboard Your Subscribers
For new users, onboarding emails are crucial. These emails guide users through the key features of your app and help them understand how to get the most out of it. You can send a series of onboarding emails over a few days, each highlighting a different aspect of your app.
Apply Different Strategies
Depending on your app's goals and user behaviour, you can use different strategies to engage your users effectively.
- Segmentation: Divide your user base into segments based on factors like demographics, behaviour, or preferences. Send targeted emails to each segment, addressing their specific needs or interests.
- Personalisation: Use the data you've collected to personalise emails. Address users by their names, recommend products or features based on their previous interactions, and make the emails feel tailored to their interests.
Understanding the Emails Types
There are two main categories of emails you can send to users:
- Transactional Emails: These are triggered by user actions or events, such as password resets, order confirmations, or receipts. They provide essential information and updates related to a user's interactions with your app.
- Promotional Emails: These emails are meant to market your app's products, services, or updates. They could include announcements about new features, special offers, discounts, or events.
Remember that it's essential to balance sending valuable content and not overwhelming your users with excessive emails. Always provide an option for users to unsubscribe if they no longer wish to receive emails from your app. Further, if you have any queries about email marketing or Notifly API service, feel free to connect with us. We will be happy to assist you!
