How Colour Psychology Impacts Your Push Notifications?
Do you know the attention span of users is surprisingly short—less than a blink of an eye! If you don’t hook them up in that time, you lose them for life. That's why understanding colour psychology is important for push notifications. A simple push notification can make or break user engagement. Brace yourself as we embark on a journey into the captivating world of colours and discover how they wield incredible influence over our subconscious minds, even in the realm of push notifications.
What does Colour Psychology Say?
The Massachusetts Institute of Technology found that the human brain can process an image faster than the blink of an eye, i.e., in less than 13 milliseconds. The logic is simple. Colours are easier to decode than text. And each colour signifies some emotions, which makes it more interesting to know how push notifications can change the game if chosen with the right colour.
How does Colour Impact Push Notifications?
The theory of how colour impacts the human brain still needs more research, however, experts have identified a connection between them. That is, different hues develop different emotions and psychological reactions in people, including the fact that people have associated those colours with some events or items, triggering the variation in the user’s perception.
Understanding Colours and Their Relevance
Have you ever wondered why children's books often use vibrant yellow and red colours? Or why do eco-friendly things often sport a refreshing green shade? Well, it's because colours have the power to influence our thoughts and feelings. Let's delve into what these colours have to convey!
RED:
This creates a sense of excitement and urgency that can make you feel hungry, loving, and ready for fun. It's a big hit with food chains and popular brands like Coca-Cola, KFC, and McDonald's.
When you see the colour red, it makes you want to act right away. That's why call-to-action buttons often use this colour. And guess what? It works just as well when you're trying to promote a sale!
BLUE:
The blue colour reflects trust, peace, productivity, and stability. This colour stimulates relaxation in user behaviour, which is why many websites pick it as the background colour of their website.
It is the safest colour and goes right with it. It is the safest combination. Be it web push or mobile push notifications, the blue colour always has its place there. Popular examples of blue in push notifications are, LinkedIn and Facebook.
Additionally, shades of blue represent intelligence, freedom, and security. If you notice, critical areas such as medicine, insurance, and education prefer blue as it conveys trust and security.
GREEN:
Imagine sitting in a park, it will generate a good feeling because of the greenery around you. It evokes an emotion of goodwill, health, and environmental responsibility. However, it also provokes thoughts of wealth, so it is used as a sign of money.
Not only this but in the fashion arena as well, you will find many brands that promote eco-friendliness. An example of this is GreenSole, a shoe brand that uses a combination of green and white to depict environmental awareness and sustainability.
GOLD and PURPLE
Everything about luxury is primarily represented by gold and purple. The psychological effect of these colours is connected to status.
Purple speaks for elegance, and thus, you will see marketing campaigns using it. Though, with a combination of gold, it becomes more powerful, representing wealth and pedigree.
Jewellery and fashion products are suitable for this colour. Cartalane's website uses purple not only for its website but also for its web push notifications.
Black and White
Both black and white are versatile colours. These colours can have many definitions based on human psychology. Black and white colours are used in marketing because they have a timeless and classic appeal. They can easily be combined with other elements in marketing materials.
These colours provide clarity and contrast, making it easier to read text and see images. They help to focus on the content being promoted. Black and white colours are universally understood and appreciated. They align with minimalist design trends that are popular in marketing. for example, electronic gadgets, automotive, etc.
Key Takeaway
The impact of colour psychology on push notifications cannot be underestimated. It's important to know how colours can catch users’ attention and keep them engaged. Using the right colours can make push notifications stand out and leave a strong impression.
So, remember to choose colours wisely because they can make a big difference in grabbing and holding the attention of your users. Notifly API platform enables you to customise push notifications with different colours. Using this guide, you can create notifications that will boost the user experience and revenue.
