How to send effective web push notification marketing campaigns?

Web push notifications are a powerful tool for businesses to enhance their marketing efforts. They provide a direct and personalised communication channel that can increase engagement, boost customer retention, and drive website traffic. In this blog, we will delve into the effectiveness of web push notifications and how they can contribute to businesses' success in the digital marketing landscape.

Tips for effective web push notification marketing campaigns

Web push notifications allow direct engagement, personalized content, real-time updates, cost-effectiveness, and an opt-in audience, making them valuable for driving user engagement, increasing website traffic, and delivering timely information. These tips will help you create effective web push notifications and take full advantage of them.

Give them a smooth tour of your website:

Maximise website conversions by providing a smooth tour of your website for visitors, whether they come through referrals or by chance. Familiarity with your brand boosts the chances of conversion. For that, you can set unique actions, something like this:

• Product Overview

• Relatable posts or articles

• Session count for web push notification

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Use segmentation for sending personalised notifications:

Positive user experience is key to success and it gets better with segmentation. A notable aspect of web push notifications is that they catch the user's attention. The time may be short, but it can do wonders if it successfully converts them.

What is segmentation?

Segmentation is the grouping of users with similar interests. Such data can be used to personalise notifications for specific groups.

Placing web push notifications on the right pages:

Your website pages, which are created to convert users, should be analysed. Or, you can analyse the user’s journey to see which page has the potential to convert users.

Here are some use cases you can refer to when optimising pages for browser push notifications:

1. Checkout page: The checkout page is the finest source to connect users, ask them to send web push notifications to track their orders, get recommendations, and get other relevant alerts.
2. Order tracking through email or website: E-commerce websites take advantage of this to get users to subscribe to their push notifications. You can ask users to track their orders via emails or your website.
3. Update users for items out of stock or recently added: You can automate web push notifications to ask users to receive notifications for out-of-stock items. The most common example of such an opt-in can be seen on Amazon, Flipkart, or Blinkit.
4. News alerts: For the news and media industries, web push notifications are the quickest way to reach customers. Such users easily opted for getting news as early as possible. Hence, you can ask them if they'd like to receive breaking news alerts.
5. Leverage goodies: If you run a travel blogging website, you can ask users to opt-in for flight tickets or other goodies such as offers, discounts, etc.
6. Upcoming offers: Travel or hotel aggregators can ask their customers to opt for upcoming offers.

Concise permission requests:

The purpose of the message in a push notification is to inform users about your service or product. It is to tell users why they should subscribe to your notifications. Hence, ensure that the copy is crisp, and clear and conveys the benefits of subscribing to your notifications.

You can also use these points when creating a copy:

• Target audience: Be clear about your buyer persona. It could be an avid reader, marketer, online shopper, developer, business analyst, or media professional.
• Benefits of receiving push notifications: Conversion happens when you show users some benefits, for example, discounts, coupons, promo codes, etc.
• Catchy headlines: A catchy headline should be something that persuades your users to subscribe to your notifications.
• Frequency of sending notifications: Balance the frequency of push notifications or it may offend the users for intrusion into their space.

Strategies for the exit intent:

Several users visit your website, and 90% of them may not show any interest or engage as expected. Well, you can attempt one last try by strategising the exit intent.

Let’s take the example of a visitor who is browsing an online store and has added items to their shopping cart but is about to leave the website without making a purchase. As the visitor moves their cursor towards the close button or another tab, an exit intent popup appears with a compelling offer, such as a discount or free shipping, to entice the visitor to stay and complete their purchase.

Final words:

In conclusion, web push notifications are a powerful marketing tool that boosts engagement, retention, and website traffic. Leveraging features like timely updates, personalization, and segmentation, businesses can effectively communicate with their audience. Don't miss out on their potential for success in digital marketing. Start using web push notifications in your campaigns today and reap the benefits.

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