Safeguarding Your Campaigns Against Email Spam Traps (Pro Tips)
As an email marketer, you're well aware of the repercussions that come with hitting an email spam trap. You understand the negative impact it can have on your email campaigns and marketing efforts. However, fear not—these issues can be avoided by adhering to some key tips. In this blog, we explore the potential reasons for encountering email spam traps and outline the best practices to steer clear of them. Without further ado, let's dive in and get started!
What are the possible reasons for the email spam trap?
Everyday billion of email are sent and out of these many marked as spam. here are some possible ways that will prevent you from marked as spam.
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Not using double or confirmed opt-in, helps identify active engagement.
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Buying email lists from third parties can also contain outdated email addresses.
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Falling into a pristine trap, which means using automated data scraping tools to obtain email addresses.
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Not updating your data regularly.
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Using old and unclear email lists.
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Keep sending email notifications to inactive users, also lowering the user engagement rate.
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Falling into engagement farms. They're like tricky zones where fake interest is created to fool marketers into emailing people who don't care. It can mess up your email reputation, so be careful!
Keep these things in mind whenever you are creating an email list or buying it from an unauthorized source. The impact of such practices not only harms your reputation but also affects your subscribers and brand reputation and can lead to legal penalties.
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How to Avoid Email Spam Trap?
The aforementioned practices are the primary causes of email spam traps. Hence, you should always avoid them, and to help you learn how we have listed some easy and useful practices here.
1. Use permission-based lists
In simple terms, implement the double-opt-in method. This approach helps you cultivate a healthy and legitimate email list by obtaining consent from subscribers, especially your loyal customer base. In this process, users receive a confirmation link from you and are required to click on it to subscribe to your emails.
As only interested users opt-in, you safeguard yourself from falling into email spam traps. Additionally, you gain the ability to create more effective and tailored email campaigns for users based on their behaviour and preferences.
2. Use subscription lists
An email holds significant value when it grants users the freedom to opt out. Therefore, ensure that your email campaigns incorporate an unsubscribe link. This not only signifies a healthy email marketing approach but also aids in maintaining your subscriber list.
Furthermore, you can leverage email engagement metrics, such as open rate, click-through rate, and subscriber activity, to identify if emails are being abandoned and bounced.
3. Regularly clean and update the email list
To keep the email list clean, remove the inactive emails. Also, identify typos and bounced email addresses.
Cleaning your email list regularly is one of the best email marketing practices. When you practice email list cleaning, you ensure that your email notifications reach legitimate email addresses. As a result, you have a loyal customer base, which increases your (sender’s) reputation as well.
4. Avoid buying email lists
This practice is frequently observed among marketers lacking sufficient skills. Consequently, they encounter various issues, including falling into spam traps.
To overcome these shortcomings, refrain from purchasing email lists, as they often contain outdated and inaccurate email addresses. Furthermore, utilizing such lists is likely to decrease your engagement rate, increase bounce rates, and lead to unsuccessful marketing campaigns.
5. Use email validation
Technology always helps, and an email validator is one of the best tools. Incorporate an email validator into your signup forms, which will check for the authenticity of the email.
The purpose of an email validator is to ensure that the email addresses in your list are legitimate and active. This protects you from bounce rates, spam traps, and low deliverability rates.
You can choose email validator services. Some of the popular ones are ZeroBounce, NeverBounce, Hunter, and more.
Additionally, heed these tips for effective marketing campaigns:
Engagement Tracking: Monitor opens and clicks to boost your sender's reputation.
Segmentation: Divide your list based on preferences for targeted content.
Proper Authentication: Use SPF, DKIM, and DMARC to authenticate and prevent phishing.
Monitor Feedback Loops: Enroll in ISP feedback loops for spam notifications and improve practices accordingly.
Avoid Spammy Content: Craft emails carefully to dodge common spam triggers.
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