Tips to Improve Omnichannel Communication for Mobile Users
What do you think is the first touchpoint of communication with users these days? You guessed it right- it's the mobile phone. It has become an integral part of our lives that you may not like to feel hands-free.
One of the Google findings by Lisa Gevelber reveals that 96% of users leverage mobile phones to get their work done. also, they found that 70% of users check things online before buying them from a store. Well, it won’t be wrong to say that smartphones are more like the personal assistants we need.
Therefore, you must optimise mobile for omnichannel communication because it can make a difference in your results.
So, without further ado, let’s get started!
What is Mobile optimised omnichannel strategy?
A mobile-optimized omnichannel strategy means making sure everything you do online works well on phones and tablets. It involves using different ways to communicate to customers—like websites, apps, emails, and social media—all while keeping the user experience consistent and smooth.
It's about learning where your customers are, making it simple for them to reach you, and giving them a great experience every time, especially on mobile.
Leverage these tips to improve mobile-optimised omnichannel strategy.
Responsive Design
A responsive design is the hub rule for successful omnichannel marketing. The website or app's appearance and functionality should be consistent regardless of the devices and screen sizes. Notably, this is not about fitting the content into different screen sizes but ensuring that the website or app doesn’t disrupt users' experience and layout.
For example, if the user visits your website on mobile phone, they should not have to zoom in to read the content or scroll here and there to find the navigation tab.
Fast Loading Speed
Mobile users are often on the go and impatient. So, if your website or app takes more than 4 seconds to load, it can lead to high bounce rates and lost conversions. From a recent report, slower loading websites or apps have reduced the willingness to buy online by 70% of customers. Therefore, optimize images, minimize HTTP requests, and leverage caching to improve loading times.
Clear Call-to-Actions (CTAs)
Make it easy for mobile users to understand what action you want them to take next. Use clear and concise language. Make sure CTAs are easily tappable with enough spacing to prevent accidental clicks.
Mobile-Friendly Design
Beyond responsiveness, consider the unique needs and behaviours of mobile users. This includes things like touch-friendly navigation, simplified forms for easier input, and minimising the need for horizontal scrolling.
Targeted Marketing
Understand your mobile audience and tailor your omnichannel marketing efforts accordingly. This could involve personalised content, location-based targeting, or even leveraging mobile-specific channels like SMS or push notifications.
Additionally, here are a few more tips to consider:
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Improve Local Search Ranking: Since many people search for local businesses on mobile devices, it's important to optimize your business for local SEO to attract these potential customers.
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Streamline Checkout Process: If you're running an e-commerce platform, ensure that the checkout process is as frictionless as possible on mobile devices. Long, complicated forms can lead to cart abandonment.
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Implement Progressive Web Apps (PWAs) or Native Apps: Depending on your resources and objectives, consider developing either a PWA or a native app. PWAs offer a seamless mobile experience without the need for installation, while native apps can provide deeper integration with device features.
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A/B Test Everything: Continuously test different elements of your mobile strategy. From design layouts to marketing messages, to see what resonates best with your audience. This iterative approach can help you refine your strategy over time.
By focusing on these areas, you'll be well-equipped to create a mobile-optimized omnichannel experience that delights your users and drives results.
Get the Most of Omnichannel Communication
To ensure that these tips work, you need a platform that handles all your customer interactions across different channels. It should make managing your marketing campaigns easier by allowing you to use just one platform. Also, make sure to choose a tool that gives you customer engagement data and analytical reports. Notifly is a great option that covers all these bases.
