Want to Improve Your Email Sender Reputation? Learn These Tips
Sender reputation is as important as your credit score. Just as a good credit score lets you get loans easily; a good sender reputation lets your emails be delivered to your targeted audience's inbox easily.
Sender reputation is a score that you earn with your email campaigns based on their frequency, size, credibility, and content.
Let's understand the concept of sender reputation and learn more about it in this blog.
What is an email sender's reputation and why is it important?
An email sender reputation is a rating given by an Internet Service Provider (ISP) to a business that sends emails.
The higher the score, the better the email deliverability rate. In simple words, a high sender reputation score ensures that emails are delivered directly to the user’s inbox.
However, if the score is less than the threshold set by the ISP, it can adversely affect the email deliverability rate.
Several factors influence sender reputation, but before that, we will learn why sender reputation is important.
1. Email Deliverability
A high sender reputation ensures that your emails are delivered to recipients' inboxes rather than their spam or junk folders. This increases the likelihood that your emails will be open and read.
2. Open Rates
When your emails consistently land in the inbox, recipients are more likely to open and read them. A strong sender reputation leads to higher open rates and better user engagement with your email content.
3. Trust and Credibility
Maintaining a good sender reputation builds trust with your recipients. When users consistently receive valuable and relevant content from you, they are more likely to engage with your emails and view your communications as credible.
4. Email Campaign Effectiveness
Successful email campaigns rely on key performance metrics like open rates, click-through rates, and conversions. A good sender reputation positively impacts these metrics, leading to more effective email marketing campaigns.
5. ISP Relationships
Internet Service Providers (ISPs) monitor sender reputations to protect their users from spam. A good sender reputation helps maintain positive relationships with ISPs, ensuring that your emails are reliably delivered to recipients' inboxes.
Maintaining a good sender reputation is essential for ensuring that your emails reach your audience and achieve the desired impact.
How to maintain and boost the sender's reputation score?
Maintaining a good sender reputation is essential for the success of email marketing campaigns and overall communication strategies. It ensures that emails reach their intended recipients, fostering engagement, trust, and long-term relationships with your audience.
Avoid spam traps
As per statistics, 333 billion emails were sent daily in 2022. In 2023, nearly 45% of emails were identified as spam, and using third-party data is one of the obvious reasons. If you are still using third-party data to send emails, abandon this practice.
Such email lists are not regularly updated and do not have your targeted audience. Therefore, build your email list and regularly clean it to remove inactive or unengaged subscribers.
Certainly! Here is the shortened version:
Authenticate emails
Authenticating your business identity is as important as authenticating your identity. Implement protocols such as SPF, DKIM, and DMARC to verify your emails as legitimate.
SPF (Sender Policy Framework): Ensures emails are sent from authorised IP addresses.
DKIM (DomainKeys Identified Mail): Adds a digital signature to confirm emails are from your domain and haven't been altered.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): Builds on SPF and DKIM, providing instructions for handling unauthenticated emails and offering feedback for monitoring.
Implementing these protocols protects your brand, boosts your sender reputation, and improves email deliverability.
Monitor engagement
Keep an eye on your email campaigns and relevant metrics. These metrics will help you understand and optimise user engagement with your business. Track the following key metrics:
- Open rates
- Click-through rates (CTR)
- Bounce rates
- Spam complaints
- Unsubscribe rates
To track these metrics, use a business messaging tool such as Advantus. It allows you to regularly monitor and analyse these metrics. Plus, it enables you to make data-driven decisions to improve your email campaigns, enhance user engagement, and maintain a good sender reputation.
Send relevant content
Content helps connect with your users by explaining the purpose of your emails. From the subject line and email preview to the main content, make sure what you send is valuable and relevant to your audience.
Customize your messages to meet the needs and interests of your subscribers. Further, personalised and targeted content as it boosts engagement and lowers the chances of your emails being marked as spam.
Manage frequency
Lastly, avoid sending too many emails in a short time, as this can lead to complaints and unsubscribes. Find a balance in how often you send emails to keep your audience engaged without overwhelming them. Consistent but well-spaced emails keep users interested and reduce the risk of losing subscribers.
Send secure and reliable email campaigns
Advantus follows strict security rules and email regulations. It offers a strong platform that ensures your emails are sent safely and reach your targeted audience. With features for protecting data and complying with privacy laws, Advantus helps keep your emails secure and reliable, so they don't get blocked or marked as spam.
