What Are Email Fonts and Why They Matter?
Email plays a critical role in marketing. It's not only a communication channel but also an essential aspect of your business credibility. From what you write in the email to how you present it, everything matters, including email fonts. If you ask graphic designers, they will tell you the importance of each font.
Similarly, if you learn about email fonts, you will know that email fonts can impact your user experience, both positively and negatively. If you are wondering, how, keep reading!
Just read the text in the image.
Surely, it did just the way it is written. If the same would be written in these fonts like “I Want You To Panic” it would be less panicking.
Words speak louder, and so do the fonts. You have seen an example, but there is more you need to know.
Importance of Email Fonts in Communication
The first thing that the recipients interact with is your email subject line. This can either make or break the user experience.
Imagine getting an email invitation to a party.
In one email, the details are written in a fancy, hard-to-read font, making it a bit frustrating to understand. Now, in another email, the same details are written in a simple, easy-to-read font. It's much clearer, and you can quickly get the info.
The second email gives you a better experience, making it more likely for you to be excited and reply. That's how the type of font used can change how you feel and respond to e-mails.
And, what makes it legible, readable and clear is how it is written, not the content, but the font precisely.
Hence, the font should be clearly distinguished from one another so that even a kid can read it. Especially, for people who have dyslexia. According to the British dyslexia association guide, serif fonts such as Arial and Comic Sans are readable fonts for people having dyslexia.
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Besides this, the other two critical aspects of fonts show their importance in email writing.
1. Technical relevance: Different email clients, like Outlook, Gmail, and Apple, come with distinct default fonts. If your chosen fonts align with their default settings, they will be visible as intended. However, if they don't match, the email client will convert them to its default typeface.
2. Content relevance: Many marketers believe that information alone can accomplish the task, but that's not entirely true. How you present the information also plays a crucial role.
In the case of emails, the subject line and the rest of the content should align in terms of fonts. If the user detects any inconsistency, they may disregard it and perceive it as potentially fake or irrelevant.
Before you jump to the best email fonts, you should learn the categories.
What are the major categories of email fonts?
There are two categories of email fonts: 1. system fonts and 2. web fonts.
System Fonts:
System fonts are the default fonts that come installed in your operating system. They are web-safe fonts, maintaining consistency throughout the system experience. Hence, they are good options for professional emails.
Web Fonts:
Web fonts are not pre-installed on your operating system. These fonts are used by designers to enhance the visuals of a website, and they can be downloaded from the internet. However, if you are using them for professional emails, we would suggest avoiding them.
What Are the Best Fonts for Email Notifications?
Choosing the best fonts for email notifications depends on factors like readability, simplicity, and compatibility across devices. Here are five commonly used and widely supported fonts for email notifications:
1. Arial:
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A clean and straightforward sans-serif font.
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Widely available on various operating systems.
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Readable and works well in both small and large sizes.
2. Helvetica:
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Similar to Arial but has a distinctive style.
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Clean and easy to read, making it a popular choice.
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Widely used in both print and digital media.
3. Verdana:
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Designed for readability on computer screens.
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Slightly larger and more spaced out, making it clear even in small sizes.
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Good choice for mobile devices and responsive designs.
4. Georgia:
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A font with serifs made for easy reading on screens.
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Provides a more traditional and formal appearance.
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Suitable for conveying a professional tone.
5. Trebuchet MS:
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A sans-serif font with a unique and modern style.
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Readable at small sizes and maintains clarity.
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Commonly used for web design and digital content.
Remember to consider the overall design and branding of your email notifications and ensure that the chosen font aligns with your communication style and target audience.
The Bottom Line
We hope this blog helps you understand the importance of email font and its usage. Even small things matter when you communicate. If you want to know how your email campaigns and notifications perform, try Notifly. This tool provides deep insights into your email marketing campaigns. Furthermore, intelligent reports help you strategise better for the future.
