When Is the Best Time to Send Emails? Exploring Tactics
You must have heard the saying,'strike while the iron is hot'. It implies acting at the right time. Well, the same goes for email marketing. Sending email notifications at the right time yields better results.
However, this is not a thumb rule but is the best way to effectively reach out and communicate with your targeted users. Now, you must be coming up with many questions, but don't worry; we will explain everything in this blog.
Why does email timing matter?
According to Statista, 333 billion emails are sent every day. However, only about 10% of these emails are opened and read.
The reason is simple: they are sent during critical hours when users are not actively looking for emails.
Therefore, the timing of when you send emails matters more than what you send. After all, it influences critical metrics such as open rate, click-through rate, and click-through-open rates.
Ultimately, this will impact the success rate of your email campaigns.
What is the best time to send different email notifications?
Not all emails are the same, each one serves a purpose. Whether it's welcoming new users, onboarding them, promoting your products or services, or updating them about their transactions, it's important to send them at the right time.
Let’s delve deeper into each type of email and discuss their characteristics and optimal timing for effective engagement and results:
Mass emails:
These are sent to a large group of subscribers or contacts simultaneously. It often includes general announcements, updates, or newsletters.
To maximise engagement, it's best to send mass emails midweek, particularly on Tuesday, Wednesday, or Thursday.
You can aim for early mornings (8 am - 10 am) or early afternoons (1 pm - 3 pm) when recipients are likely to be checking their emails during work hours.
Promotional emails
Promotional emails are designed to promote products, services, discounts, or special offers. They should be strategically timed. So, they can coincide with relevant events or holidays and avoid being buried in recipients' inboxes.
Weekdays are generally better for promotional emails, with midweek (Tuesday to Thursday) being ideal. Optimal sending times are mid-morning or early afternoon, as this is when recipients are actively engaged with their email.
Explore how Notifly can help you maintain a smooth email delivery process.Try Notifly!
Transactional emails
These emails are triggered by a specific user action, such as making a purchase, signing up for an account, or resetting a password.
Sending transactional emails immediately after the action is essential. Because it provides timely information and enhances the user experience.
The timing of transactional emails is less about the day or time. But, it is more about delivering them immediately after the triggering event.
Newsletter emails
Newsletters typically contain valuable content, updates, or industry news. They aim to keep subscribers informed and engaged.
The best time to send newsletter emails is midweek, particularly on Tuesday, Wednesday, or Thursday.
Mornings are generally better for newsletters. Why? Because it allows recipients to engage with the content during their workday. As it provides a welcome distraction from their routine tasks.
Welcome emails
Welcome emails are sent to new subscribers or customers to introduce them to your brand, provide important information, and set expectations.
These emails are delivered immediately after the user signs up or makes a purchase to make a positive first impression.
While timing is less critical for welcome emails, sending them during the weekdays, outside of peak work hours, can still be effective.
Cold emails
Cold emails are unrequested emails sent to potential leads or prospects with whom you have no prior relationship.
To increase the chances of engagement, it's best to send cold emails during the weekdays, particularly midweek.
You can aim for mid-morning or early afternoon when recipients are more likely to be checking their emails and are less busy with other tasks.
Follow-up emails
Follow-up emails are sent as a continuation of previous interactions or to nurture leads further down the sales funnel.
These emails should be sent within a reasonable timeframe after the initial contact. The purpose is to maintain momentum and keep your brand top of their mind.
Weekdays, excluding Mondays and Fridays, are generally best for follow-up emails. Mid-morning or early afternoon are optimal sending times.
B2B emails
Business-to-business (B2B) emails target other businesses or professionals and aim to establish mutually beneficial relationships.
B2B emails should be sent during regular business hours, typically midweek, to align with the recipient's work schedule.
Avoid sending B2B emails during weekends or outside of business hours, as they may get lost or overlooked.
B2C emails
Business-to-consumer (B2C) emails target individual consumers and aim to drive sales, engagement, or brand loyalty. T
The optimal timing for B2C emails can vary depending on the target audience and industry. Weekdays, especially midweek (Tuesday to Thursday), are generally effective for B2C emails.
Bottom line
Try sending emails when people are likely to check their email, like early mornings or evenings, to get more responses.
Understanding the types of emails and your audience's preferences can help you choose the best timing for your campaigns. With Notifly, you can test and analyse email performance to improve your strategy over time and keep succeeding.
