Which Industries can Leverage WhatsApp Notification? (Use Cases)

WhatsApp notifications are for all industries, including yours! Whether you own a retail store, bake cakes, or provide online services or products, you get it right.

The WhatsApp business app enables all industries, small, medium, or large, to use WhatsApp as a major source of communication. After all, it has the greatest user base, which counts to 2 billion.

And your targeted customers are also among these two billion users. But if you are still unsure, then explore this, and you will learn what industries can benefit from WhatsApp notifications and how.

Let's get started!

Why Should You Use WhatsApp for Your Business Communication?

Let's get to the point:

1. One-on-one communication with customers

2. Cost-effective solutions compared to their communication channels

3. Media-rich communication platform

4. Automated responses make it easy.

5. Can be used by integrating the WhatsApp API with any system

How Various Industries Utilise WhatsApp Notifications

Several industries benefit from WhatsApp notifications. To make it relevant and easy to understand, we will explore the use cases as well.

Healthcare

Healthcare is crucial because it involves keeping things private and getting the right treatment at the right time. With WhatsApp notifications, healthcare providers can ensure that patients are following their treatment properly.

Additionally, patients can freely communicate with their doctors about their problems with the confidentiality and privacyoffered by WhatsApp.

Some of the use cases are:

• Appointment Reminders: Hospitals and clinics can send appointment reminders, reducing no-show rates and improving patient attendance.

• Medication Alerts: Sending reminders for medication schedules or follow-up appointments improves patient adherence to treatment plans.

• Health Tips: Sharing health tips, exercise routines, or dietary advice to promote wellness among patients.

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BFSI/Finance/NBFC

Customer support is the most tiring area for customers. They have to wait for longer, sometimes on a phone call, and go through rerouting. WhatsApp notification simplifies the process and speeds up chatbots and one-to-one communication.

Further, it helps this industry maximise its customer engagement and stay on top of technology addition.

Some of the use cases are:

• Transaction Alerts: Banks and financial institutions can notify customers about transactions, account balances, and payment due dates.

• Fraud Alerts: Instant notifications about suspicious activities or potential fraud help prevent financial losses for customers.

• Customer service: resolving queries, providing account information, or offering investment advice through messaging.

Small businesses

Small businesses such as bakeries, art & craft stores, and nail salons can utilise WhatsApp as a cost-effective communication platform. It directly connects them with customers, who can view their business profiles on WhatsApp without the need for redirection to any website or app.

One significant advantage of using WhatsApp is that it fosters trust among customers, enabling them to reach out at any time and offering transparency in communication.

Some of the use cases are:

• Order Placements: Customers can place orders directly through WhatsApp, making it convenient for them to inquire about products, prices, and availability without the need for phone calls or visits.

• Customer Support: Small businesses can offer customer support services via WhatsApp, allowing customers to ask questions, seek assistance, or resolve issues quickly and efficiently.

• Promotional Messages: Businesses can send promotional messages, special offers, and discounts to customers via WhatsApp, helping to drive sales and attract repeat business.

Retail

With a 98% average open rate, WhatsApp has become a powerful source of user interaction and engagement. For an e-commerce business that deals with abandoned carts, timely updates and alerts, WhatsApp notification is the saviour.

Some of the use cases are:

• Product Updates: Retailers can announce new arrivals, restocks, or special promotions to attract customers.

• Order Tracking: Providing order tracking links and updates on delivery status enhances the customer experience.

• Customer Loyalty: Offering loyalty rewards or personalised recommendations based on purchase history through messaging.

Media & Entertainment

WhatsApp is the most widely used application, making it the preferred platform to reach out to customers. Whether it's reminding them of subscription renewals, announcing the latest upcoming events, or promoting special offers, WhatsApp serves as an effective tool for engaging with the audience.

Some of the use cases are:

• Event Reminders: Send reminders about upcoming concerts, movie releases, or live shows to ticket holders.

• Content Distribution: Sharing exclusive content, trailers, or sneak peeks of upcoming releases to engage the audience.

• Fan Interaction: Interacting with fans, conducting Q&A sessions, or hosting live chats with celebrities or influencers.

In each of these industries, WhatsApp notifications serve as a convenient and effective way to communicate with customers, provide value-added services, and enhance overall customer satisfaction.

Bottom line

To achieve optimal communication results, we recommend integrating WhatsApp Business with Notifly. This allows businesses to send personalised, mass WhatsApp notifications. Such integration enhances messaging efficiency and automates tasks, resulting in smoother interactions and heightened productivity.

Book a demo today with Notifly