Can Web Push Notifications Retain Users?
According to a semrush analysis, only 18% of businesses prioritise customer retention, while 44% focus on customer acquisition. The 18% of businesses are the top brands that believe, the best strategy for growth is not how to increase traffic but how to retain users on-site.
Hence, we can say that web push notifications can retain users and are cost-effective only if used wisely.
Customer retention has always been a matter of connecting and understanding users, where web push notifications are performing well. These notifications have the highest click-through rate and are now frequently used by marketers these days.
What are web push best practices for user retention?
Sending web push notifications does not do the task but how you send them, how you create and many other factors have an impact on them.
What are those factors?
- Content: The content of your web push notifications is as important as your business. Since it's a short message, you must ensure that your content triggers the user touch point. Just like SEO, where you use the right keywords so you can target the right audience.
- Personalise: Use personalised messages for your existing customers. Such messages are easily noticeable and clickable. Also, the study reveals that the cost of retaining existing users is 5x less than acquiring new users.
- Media & Emoji: Add emojis that are relevant to the content or emotion of it, but do not overuse them. You can also include an image that delivers the same visual understanding of the message.
- Time and location: User segmentation based on their time and location. Optimise when your users are most active. Doing so can help increase the clicks on web push notifications.
- A/B testing: Each campaign has different values and parameters thus, you must test for each campaign and see what works better for each of them.
- Analyse: Lastly, always review or analyse your strategy for all notifications. You can use the Notifly API dashboard that helps you understand the performance of each notification.
What are the multiple ways to use web push notifications?
Following are the multiple ways to send web push notifications:
1. Welcome message: For every visitor who lands on your website for the first time, you can deliver a welcome message. Brief them about your product or service and add a CTA that encourages them to subscribe to your website.
2. Thank You message: You can send a thank you message when they subscribe to your web push notification or opt for any other service.
3. Send encouraging notifications: You need to give reasons for users to revisit your website. It can be rewarding points for every visit, or free
4. Send time-sensitive notifications: Users who have opted for web push notifications are interested in your brand and like to get notified about your brand and relevant updates.
5. Send messages for the latest updates: Let users be aware of what's new! Whether launching a product, adding a new feature or making a big deal, keep users engaged. You can also add data as to how many read or shared the news.
6. Share educating content: Keep sharing your new blogs or company-related news based on what they already liked or shared with others.
7. Release of new product or service: Inline schedule your upcoming or latest release to keep users informed and educated. Such information has a higher chance of getting the attention of your users.
8. Friendly reminders: Users may get busy with something else, no worries! Let them rely on your friendly reminders of abandoned carts, the latest deal, coupons etc. acknowledge them when was the last time they ordered from you.
Do your web push notifications annoy users?
Internet research shows that 53% of users find push notifications annoying whereas 39% said that it disturbs them. Indeed the wrong timing and frequent notifications are the major causes.
You need to understand that retaining user is different from connecting with them. That means, when you deliver a web push message to your user, do you cap frequency for the same? You must do, so you can prevent untimely and unnecessary notifications from annoying users.
Also Read:can web push notifications be annoying?
Final words:
Now, you can also utilise web push notifications to retain users with the tips mentioned in the blog. Each aspect of push notification has an impact on the user thus, always ensuring that it's optimised properly and carefully. You can also use the Notifly API service that provides a complete report of each notification delivered. If you are curious and want to learn more, feel free to contact us.
