Crafting Irresistible CTAs for Mobile Push Notification
"Read this post to the end to win an exclusive Amazon Voucher!"
Does that get your attention? Does that motivate you to read the blog to the end? That was the hook. If that were true, I would have read it twice. Every marketing strategy aims to convert users, and engaging them is crucial. Be it mobile push notification, web push notification, SMS, or email, one thing in common: the Call to action—your marketing CTA. If it isn’t catchy or persuasive, you have nothing to gain. Keep reading to learn more about how to write a killer CTA for your marketing campaigns.
What is A Call-to-Action?
Call-to-action is the term that tells users what to do next. It can be a button or a text link. For example, "sign up now for a free trial", "click on the link to download the eBook", or "comment for more details". The more clear the purpose of the CTA, the better results it generates.
In simple words, a CTA is the source of conversion.
Where do you use a CTA?
A CTA is a part of every marketing campaign, be it a website, email, social media post, or mobile app. It inspires users to take a desired action, with the capability to improve outcomes by 40%. It can be as short as "Buy now!" or as long as required, under 80 characters. Nonetheless, in the case of push notifications, they are preferred, keeping the character limit in mind.
Mobile Push Notifications: Aim for 20–30 characters.
Web Notifications: Aim for 40–60 characters.
Email Notifications: Aim for 60–80 characters.
Send Mobile Push Notification anywhere!
How to Write an Engaging CTA That Drives Conversion?
When crafting a compelling Call to Action (CTA) that drives conversions, incorporating certain elements can make it more engaging and effective. Here are three strategies to consider:
Use FOMO (Fear of Missing Out)
FOMO is a psychological trigger that taps into a user’s fear of missing out on a valuable opportunity. This approach is mostly followed by shopping brands and online stores. Create a sense of urgency by highlighting the limited offers, availability, or deals.
For example, you could use CTAs like "Limited stock available, buy now!" or "Don't miss out offer ends tomorrow!"
If you dig deeper into this approach, you will find that FOMO can evoke several emotions. Here are examples of push notification CTAs that incorporate different emotional triggers:
- Curiosity: "Discover the secret to flawless skin - Click here to reveal!"
- Comparison: "See why our product outperforms the competition - Compare now!"
- Greed: "Get 50% off your second purchase - Claim your discount now!"
- Panic: "Last chance to save - Buy now before prices increase!"
- Pride: "Join our community of successful entrepreneurs - Start your journey to greatness!"
Think of the customer who has already bought a shirt. How would you approach them for another purchase? See the third example – greed.
These examples demonstrate how you can use emotional triggers in CTAs to engage your audience and drive conversions.
Promote Exclusivity
One case is that users are drawn to exclusive offers or memberships because they make them feel special. Create CTAs that emphasise exclusivity and drive conversion. Personalising them can be an added advantage and make them perform 202% better than basic CTAs.
For example, "Join our exclusive club and unlock premium benefits" or "Get access to our VIP sale by signing up now!"
Another use case is evoking the emotion of doing it right now. These can be commonly seen in mobile push notifications, for example:
- "Don't miss out - The offer ends today!"
- "Grab yours now - Limited time offer!"
- "Take action today - Start seeing results tomorrow!"
- "Hurry - Time is running out!"
Using Hope as Motivation
How can you derive hope from your CTA? By using positive language and showing users how your product or service can improve their lives. Create CTAs that appeal to users’ aspirations and desires. Show the outcomes and benefits they expect.
For instance, "Unlock your full potential today!" or "Start your journey to success now!"
An important aspect of using this approach is to find out what users are dissatisfied with. Because dissatisfaction brings hope and that’s your trigger factor for user engagement.
Research the user experience and find out what satisfy them. Use that in your CTA copy to trigger their pain point and drive traffic and conversions.
Tip: Always refer users as "Your" in CTA
Referring to users as "Your" in CTAs can help create a more personalised and engaging user experience. By using this approach, you address the reader directly and make them feel like the offer is tailored to their needs.
- "Claim Your Free Trial Today!"
- "Unlock Your Exclusive Benefits Now!"
Finally, it's essential to test different CTAs and analyse their performance to see what resonates best with your target audience. Enhance your conversion optimisation efforts with Notifly. This powerful tool enables seamless A/B testing of CTAs, helping you refine and identify the most effective options for your target audience.
