Do These 10 Things to Boost Your Conversion Rate
The online world measures any business's success with its conversion rate. Whether it's an e-commerce website, providing a service, or driving traffic to your website, converting visitors is the key to sustaining it. However, digital competition is fierce and ever-evolving. So, how does convert the visitor before they leave the website?
In this blog, you will learn the ten most effective ways to improve your conversion strategy. These techniques will help you retain your visitors, engage them, and drive conversions to your websites.
Let's get started!
Tips to boost conversion on website and landing page
Use a crisp and clean form
You must understand that your visitors are busy. Thus, asking them to fill out a detailed form will not be easy. Instead, it will kill your conversion rate. What can you do? Simply, eliminate the unnecessary fields from your form, leaving necessary fields to accomplish the goal.
Add testimonials and reviews
When you ask users to authenticate themselves, know that the same applies to you. Your authenticity comes not only from your website but also from your client's testimonials and reviews. Because no one wants to experiment or be the first to use your service.
Leverage the social media platform
If you want to grow your visibility, grow your space on social media. It's easier to catch people's attention on social media than to get into the top results of SERP (Serach engine result page). Another reason to use social media is to establish your credibility or social proof. Because in today's fake news world, it is difficult to tell the difference between reel and real. As a result, 89%of consumers first cross-check online reviews before making any decision.
Offer live chat
Getting conversion is not a piece of cake, but rather a tough nut to crack. It's because your visitors may have questions and thus are not converting. So, instead of letting them go, offer support, such as live chat. Many users find it easy and quick to resolve their queries.
A/B testing
A/B testing is a method that allows you to identify what works and what doesn't. This can be applied for sending SMS, email, or web push notifications, or for any marketing campaign. For example, you can test which headings or colours are catching your users' attention. If the CTA is appealing or not. To test the strategy for notification, sign up with Notifly. Not only does it feature a/b testing, but many other useful features such as segmentation, tracking, etc.
Write for your buyer persona
When the user lands on your website, they try to find value in it. Create a user-oriented copy(content). You can do so by stating your goals, and motivations and addressing their problems. Remember that your copy is your reflection, so it should communicate how you can resolve their problems. When the copy speaks for itself, it turns visitors into customers eventually boosting your conversion rate.
Enrich with multimedia
You must come through a scenario where ordered items look different in reality. Why does that happen? Because the website either has no images or has downloaded images. Avoid such mistakes. Provide a genuine image of your product or workplace. Along with that, add graphs, charts, and reports that talk about how you have helped clients in the past.
Filter out distractions
Your landing page is meant to convert users, and if there are distractions, it gets tough. Filter out your landing page for unnecessary links, pop-ups, images, or navigation options. The copy and design of your landing page should be crisp, clear, and communicative.
Make informed decisions with data
Data is more easily available than ever before. This is why 91% of companies believe that data-driven decisions are important for their future growth. To know what needs to be changed, data is crucial. It helps in finding loopholes in your strategy, website, or communication channel. You can even use the Notifly dashboard to improve your notification strategy.
Optimise your CTA
Last but not least, a larger part of your conversion depends on your call to action. It's an actionable element of your website and notifications. Whether it is to download an offer, share a post on social media, or subscribe, it should be crisp, clear, and easily accessible.
In a nutshell, implementing these techniques can help you boost your conversion rate. Keep optimising your website and marketing campaign strategy with evolving market trends and user preferences. Adopt the data-driven approach for remarkable business growth.
