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Eight reasons why in app personalisation is a must for app success

  • November 2, 2023
  • ~4 min read

8 Reasons Why In-app Personalisation is A Must for App Success

Mobile apps have evolved into a fundamental aspect of our daily existence. From food delivery and online shopping to staying connected with friends, we depend on them for a wide range of tasks. With millions of apps available, businesses face the challenge of making their apps stand out and provide an improved user experience. Here comes the role of in-app notifications, in which businesses provide users with a personalised experience.

In this blog, we'll delve into what in-app personalisation is and why it is essential for businesses and marketers to achieve their goals.

a water bottle and varieties of fruits and vegetables

What is In-App Personalisation?

In-app personalisation is the practice of tailoring a mobile app's content, features, and user experience to meet the unique needs and preferences of individual users.

It goes beyond the one-size-fits-all approach, aiming to create a more engaging and relevant experience for each user. This customization can take various forms, including personalised recommendations, user-specific content, and customised user interfaces.

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Why Is In-App Personalisation Needed?

App personalisation is the key to getting users' attention. Be it in-app notifications for recommendations, offers, or new launches, personalised content can evoke an urge to open an app.

1. Enhanced User Engagement

The primary reason for implementing in-app personalisation is to boost user engagement. When users feel that an app understands their preferences and provides content or recommendations tailored to their interests, they are more likely to stay engaged with the app.

Personalisation creates a sense of value and relevance, making users more inclined to return to the app regularly.

2. Improved User Retention

In a crowded marketplace, retaining users is a constant challenge. Personalisation in in-app notifications and application interfaces can significantly contribute to user retention.

When users find value in the personalised experience an app offers, they are less likely to uninstall or abandon it. This not only reduces churn but also leads to a more loyal user base.

3. Higher Conversion Rates

In e-commerce, personalisation plays a pivotal role in driving conversions. When users are presented with product recommendations based on their past behaviour and preferences, they are more likely to make purchases.

By tailoring the shopping experience, in-app notifications can lead to higher conversion rates and increased revenue for businesses.

4. Relevant Content Delivery

In-app personalisation ensures that users receive content that aligns with their interests and needs.

For media and content apps, this means showing articles, videos, or news stories that cater to a user's taste. This relevancy keeps users engaged and satisfied, increasing the likelihood of them spending more time on the app.

5. Enhanced User Satisfaction

User satisfaction is paramount to the success of any app. And, in-app personalisation helps create a seamless and enjoyable user experience. When users feel that an app respects their preferences and makes their journey more convenient and enjoyable, they are more likely to leave positive reviews and recommend the app to others.

6. Data-Driven Decision Making

In-app personalisation relies on data collection and analysis. By collecting user data and understanding user behaviour, marketers, with the help of tools like Notifly, can make informed decisions about how to personalise the app effectively.

This data-driven approach not only benefits users but also helps app owners refine their strategies. Additionally, optimise user experiences over time.

7. Competitive Advantage

In this digitally competitive app market, standing out is crucial. In-app personalisation can give an app a significant edge over its competitors. Users are more likely to choose and stick with an app that offers a personalised user experience over a generic alternative.

8. Adapting to User Growth

As an app's user base grows, personalisation becomes even more critical. Trying to manage a large and diverse user base without personalisation is challenging. In-app personalisation can adapt to the changing needs and preferences of a growing user community.

Key Takeaway:

In-app personalisation is no longer a luxury but a necessity in today's digital world. It is a powerful tool for enhancing user engagement, improving retention rates, boosting conversion rates, and delivering a more satisfying user experience. By tailoring content and features to individual preferences, apps can provide greater value to their users.

Further, with evolving technology, in-app personalisation will remain a key driver of app growth and user satisfaction. Therefore, developers and businesses should prioritise its implementation to stay ahead in the ever-evolving app landscape.

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