Explore the Email Branding Know-How and Its Best Practices
Branding is an essential part of any business. Not only does it influence user behaviour, but it also builds loyalty towards the business. Email branding is an essential part of marketing.
Email is a preferred channel for business and is trusted by users for many reasons. It helps users identify your brand and understand what you offer.
In this blog you will learn, what exactly is email branding? How can you leverage branding in your email notifications? Let's dive in!
What is Email Branding and Its Benefits?
Email branding refers to the practice of incorporating consistent and recognisable elements of a brand into email communications.
In simple words, email branding is about making your emails look and feel the same so people can easily recognise your brand. This means using the same logo, colours, and style in all your emails.
The idea is to create a consistent and familiar experience for the people receiving your emails, helping them connect with your brand.
When you use the same branding in every email, it builds trust, makes your brand more memorable, and makes your emails more impactful overall.
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What are the Branding Elements of An Email?
Following are the five essential elements of branding email for email marketing and communication:
1. Sending an email address
The sending email address is the business email address that appears in the recipient's box. It is important as it makes the first impression on users. Ensure it looks professional and directly relevant to your business.
According to a SendGrid survey, people are more likely to open emails from senders they know and trust. This means that if your users recognise your email brand, they are more inclined to open your emails.
2. Email subject line and snippet text
The next critical element of your email branding is the email subject and snippet text.
The subject line of your email also has a first impression on your users. It's the deciding factor whether the user will open the email or not. This subject line describes the purpose of the email.
When creating the subject line, keep it clear and concise. But, ensure it speaks for your brand and has a consistent tone.
Snippet text, on the other hand, is a short excerpt or preview of the email content that follows the subject line. It provides additional context or information about the email and is often visible in the inbox preview alongside the subject line.
Both the subject line and snippet text are crucial in grabbing the recipient's attention and encouraging them to open the email. They play a key role in email marketing by influencing the recipient's decision to engage with the message.
3. Company logo and typography
According to Gale Group studies, human eyes can process 36,000 visual messages per hour, and more than 80% of the information the brain absorbs is visual.
Therefore, do not forget to attach your logo for email branding. It will help users recognise you in the shortest amount of time. While creating a logo, ensure it is visually attractive. The colour and size of the logo also have a potential impact on users.
Next is typography. Consistency in typography allows users to recognise your brand, providing your email with a cohesive appearance that influences your brand's professional image.
Email fonts
The usability of fonts is often underestimated. Fonts not only improve readability but are also an extension of your brand. Fonts display the character of your business.
For example, if you are into healthcare, you must ensure it reflects clarity and readability. You may choose modern sans-serif fonts that provide a clean and straightforward appearance.
On the other hand, if you are into entertainment, you can pick bold and creative display fonts or custom lettering. Entertainment brands often use eye-catching and unique fonts to capture attention and convey a sense of creativity and excitement.
4. Email header and footer details
Headers and footers are like the frames of an email—they help make your emails look familiar and professional. The header at the top usually has your company logo and colours, making it easy for people to recognise your brand.
The footer at the bottom includes important information like contact info and links, keeping things organised and giving a polished finish to your emails. Together, headers and footers create a cohesive and branded structure. They enhance recognition, trust, and the overall effectiveness of email communication.
5. Email design, layout, and colours
Email design, layout, and colours are crucial aspects of creating visually appealing and effective email communications.
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The design encompasses how your email looks overall, including the arrangement of text, images, and other elements.
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A well-thought-out layout ensures a clear and easy-to-follow structure, guiding the reader through the content seamlessly.
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Colours play a significant role in conveying your brand's identity and evoking specific emotions.
Consistency in design, layout, and colour across your emails helps with brand recognition and reinforces your messaging.
A visually pleasing and thoughtfully organised email design enhances readability, engages the audience, and contributes to the overall success of your email marketing or communication efforts.
