How In-App Notifications Benefit Different Industries?
In the last few years, the sale of mobile phones has increased rapidly. According to Statista studies, around 1.39 billion smartphones were sold in 2022. This results in increasing mobile apps for various sectors. Businesses now see mobile apps as a source of engaging users with their products and services. Further, increasing their ROI. But, the apps only give results when they can retain users within the app. Here comes the role of in-app notifications.
Use Cases of In-App Notifications in Different Industries
In-app notifications in different industries offer a wide range of benefits. They provide a direct and effective way to engage and communicate with users within a mobile or web application. Here are some of the key benefits of in-app notifications across various industries:
1. E-commerce:
The ecommerce industry is massive, as are its players. Most of them have their mobile apps, yet some of them always stay at the top. Why? Marketing strategies also include in-app notifications. App notifications can be used for a variety of purposes, including these:
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Promotions and Discounts: Send notifications about ongoing sales, discounts, or personalized offers to entice users to make purchases.
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Abandoned Cart Recovery: Send reminders to users who left items in their cart, encouraging them to complete their purchase.
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Order Updates: Keep customers informed about the status of their orders, including shipping and delivery notifications.
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2. Healthcare:
The evolution of mobile apps in health care is immense. Not only does it aid in managing patients online, but it also simplifies the task of tracking their health status. Some of the popular examples of using in-app notifications in healthcare are:
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Medication Reminders: Send medication reminders to patients, improving medication adherence and overall health outcomes.
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Appointment Reminders: Help patients remember their scheduled appointments and reduce no-show rates.
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Health Tips and Updates: Disseminate health-related information, updates, and warnings to app users.
3. Banking and Finance:
Time makes money and can save money from getting into the wrong hands. BFSI has received effective benefits from using mobile applications. While they help users track their bank transactions and details, in-app notifications such as insurance benefits, trading, and others help users utilise the app.
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Account Alerts: Notify customers about transactions, account balances, and potential fraudulent activity.
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Payment Reminders: Send reminders for upcoming bill payments, loan instalments, and credit card due dates.
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Investment Updates: Keep investors informed about market trends, portfolio performance, and stock alerts.
4. Gaming and Entertainment:
The gaming industry boasts the largest user base and generates approximately $17 billion in global revenue. Gaming apps dominate the mobile app industry with their high engagement and conversion rates.
Similarly, entertainment apps, such as those for music, videos, OTT platforms, and more, also benefit from in-app notifications. While push notifications bring users to the app, in-app notifications retain users for longer engagement. For example,
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Achievement Unlocks Celebrate player achievements and milestones within the game.
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Event Notifications: Inform players about in-game events, updates, and new content.
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Daily Rewards: Encourage daily engagement by offering rewards and bonuses through notifications.
5. Travel and Hospitality:
In-app notifications are instrumental in making travel and hospitality experiences more convenient and enjoyable.
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Booking Confirmations: Send confirmation notifications for flight and hotel reservations.
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Check-in Reminders: Remind users to check in for flights or check-in/check-out times for hotels.
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Local Recommendations: Provide recommendations for restaurants, activities, and events at the travel destination.
6. Education:
The eLearning industry focuses mainly on mobile apps, as users find them handy. It helps students with learning and updated on their upcoming exams, assignments, deadlines, etc. For example,
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Assignment and Exam Reminders: Help students stay on track with their coursework and exam schedules.
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Announcements: Disseminate important school or university announcements and updates to students and parents.
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Feedback and Surveys: Gather feedback and conduct surveys to improve the educational experience.
7. Social Networking:
In social networking apps, in-app notifications are a key tool for user engagement. They inform users about new messages, social interactions, event invitations, and activity updates, thus maintaining a lively and active user base. For example,
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New Messages and Alerts: Notify users about new messages, friend requests, and social interactions.
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Event Invitations: Invite users to join events, groups, or communities within the platform.
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Activity Updates: Inform users about likes, comments, and shares on their posts.
To get these benefits and use in-app notifictions smartly, you must opt for a service provider. Notifly is one of the popular API service that lets you effctively use notifictaion across multiple-channels.
Final Takeaway:
To meet these needs, in-app notifications across industries may be tailored and provided at the appropriate times. As a result, they are an effective way to connect with people. When utilised correctly, these notifications may make consumers happy, keep them returning, increase sales, and improve the overall user experience across industries.
