How In-App Notifications Can Boost Your Business Revenue?
Have you ever noticed what you are surrounded by? You may say pollution, but more than that, it’s the electronic devices, especially the mobile phone. Sometimes it is ordering food online, booking flight tickets, or even playing music. It's all at our fingertips. Statista data shows that half of the web traffic comes from mobile phones. So be it mobile push notifications or web push notifications, mobile plays a crucial role in marketing lead generation and user interaction. In-app notifications truly target the users using the app, and that is a great opportunity to increase your user retention. In this blog, we will learn about in-app notifications and how to leverage them for marketing purposes.
What is An In-App Notification?
If you think of the alert messages or push notifications that get sent outside the app, know that they are mobile push notifications. In-app notifications are displayed inside the app for the users using it. It doesn’t require consent from users, unlike web or mobile push notifications.
Book a demo today with Notifly
Types and Benefits of In-App Notifications
Generally, there can be two categories of in-app notifications:
- One, transitional. These types of notifications are relevant to app features and their interface. It introduces users to the app interface, helps them access it and updates the latest features. - Second, non-transactional. Anything else apart from the former.
In-app notifications are best for targeting users to increase their brand loyalty and encourage purchases or conversions. These notifications inside the app can be either full-page, central, top, or bottom of the screen. While central and full-page notifications have greater chances of prompting immediate action. Full-page notifications can also be effective if they are visually appealing to the user.
How to Use In-App Notifications?
In-app notifications have a 75% open rate,i.e., a. 3X higher rate than push notifications. Thus, the right strategy can give you the desired outcomes. Let's learn how effectively you can use in-app notifications to grow your business and increase user retention.
1. Welcome Messages and App Tour
The first impression is the last. In UX, a term is quite popular: FTUE, which stands for first-time user experience. It is the first impression of your app that determines the probability of a user coming back to it. So, make sure it goes right.
Create an interaction-first user experience by assisting new users with your app interface and features. Allow them to exit at any stage. It doesn't matter how intuitive your App interface is, grab the opportunity to impress and engage users. It can be a simple message, a video, a GIF, or any other animation.
2. Updates and Integration
If the users have active automatic updates on their phones, they may encounter unusual changes in your app. To ensure that your users are aware of new updates and features, use in-app notifications. This will enhance the user experience and show your care for them.
In-app notifications serve as a friendly reminder to users, informing them about the latest improvements and enhancements to the app. You can prevent confusion and frustration resulting from unexpected changes.
This proactive approach demonstrates that you value your users' experience and actively work towards providing them with a seamless and enjoyable app journey.
3. Promos and Offers
In a user's journey, they come across several notifications every day. With that, it is normal to skip important notifications, including your offers and promotions. This may reduce the opportunity to convert users. But an in-app message gives you a second chance. Using app messaging, you can alert them of your ongoing discounts, promotions, and offers.
4. Inviting Friends
This is a low-cost user acquisition formula. Inviting friends using in-app notifications helps businesses expand their user base through word-of-mouth marketing. Personalised invitations encourage targeted marketing and boost user engagement.
Referrals from friends build trust and credibility, leading to higher conversion rates. This cost-effective approach fosters long-term growth and customer loyalty while providing valuable data insights. Overall, it's an effective strategy for acquiring new users and increasing brand visibility.
5. Collecting their Feedback
Using in-app notifications to collect user feedback allows you to directly reach users while they are using the app and prompt them to provide feedback or respond to surveys. This makes it convenient for users to share their thoughts and opinions.
Moreover, this approach typically leads to higher response rates and more actionable insights. The feedback is captured in real time when users are actively engaged with the app, ensuring that the data obtained is timely and relevant.
Conclusion
In-app notifications are a powerful marketing tool for businesses. They help connect with users directly and personally. By using effective in-app notification strategies, marketers can boost user engagement, promote new products, and increase conversion rates. This builds strong relationships with customers, leading to brand loyalty and growth. Embrace this dynamic marketing approach to stay competitive, deliver value and relevance to your users, and benefit from successful in-app notification campaigns.
