How is Mobile Push Different from In-app Push Notification?
Can you imagine a mobile device without notifications? Not in 2023! Receiving notifications on our mobile devices is part of our everyday routine. The only thing is, we don’t realise if it’s a mobile push or an in-app push notification. Both play the same role, which is to increase user engagement and eventually lead to conversion. But the actions are not the same. That's why,people miss out on in-app notifications. Majorly because they are not implemented properly, people don’t get the desired results. If you own an app, we can help you utilise this opportunity, which can take you a step ahead of your competitors.
What Is What? Mobile vs. In-app Push Notifications
Let's begin by understanding the difference between these two push notifications. - Mobile push notification: Standard mobile notifications that are visible outside the app on the mobile screen (also on the lock screen). These notifications can be read without launching the app. - In-app push notification: Messages that the user receives inside the app. It comes up while you’re actively scrolling through the app.
Difference|Mobile|In-app |:----------|:----------|:---------| Purpose|Re-engagement, time-sensitive updates, general notifications|Customer education, in-app updates, personalised messaging Audience|Users who are not actively using the app|Users who are actively using the app Working|Displays a notification on the mobile screen, even if the app is not open|Appears inside the app while users are actively using it Opt-out|Users can opt out through mobile settings|Uninstalling the app is the only way to stop receiving in-app notifications
As mentioned in the table, the objective or purpose of the mobile push is to re-engage and retain users i.e., bring users back to the app. Then comes the role of in-app messages, i.e., converting them into potential customers by taking them through the sales funnel. If your user is growing cold towards the app, you can use mobile push notifications to reconnect. Nonetheless, the push notifications have the right content to maximise the impact. Send Mobile Push Notification anywhere!
Why In-app Notifications are Also Important?
These are three compelling reasons that will help you understand why in-app notifications are important:
Improving User Experience Within the App
To improve the user experience, consider providing a walkthrough for new users, suggesting relevant recommendations based on user behavior and interests, offering promos, deals, discounts, or rewards for app usage, informing users about exciting features or introducing new functionalities, and providing tutorials for app usage.
These approaches can greatly enhance the overall user experience and satisfaction.
When users receive the messages that get the most out of your product, they become loyal customers. You can perform A/B testing to see which notifications work better. Notifly provides many such features that aid you with your notification performance.
Collect User Feedback
Knowing your customer helps you reduce the bounce rate. With in-app notifications, you can collect user feedback to improve your service and customer support. You can ask them about app features, the goals they wish to achieve, or what they struggle with in your app. This can help you optimise your customer experience management.
Optimise the LTV : CAC
The Customer Lifetime Value to Customer Acquisition Cost (LTV: CAC) ratio is a metric that compares the value a customer brings to a business over their lifetime to the cost of acquiring that customer. It is used to assess the financial viability and profitability of acquiring new customers. Thus, providing contextual in-app messages will help you reduce the churn rate. It will improve user attention for longer, resulting in better engagement with the app. By saying that, you can target each notification to achieve something. It can be exploring new features, driving user engagement with products, or taking users through a sales funnel or quizzes to get insights into users’ interests.
Which One Should You Choose?
Mobile push notifications are good for sending quick updates and important information to users, even if they're not using your app at the time. In-app notifications are useful for teaching users how to use your app, sharing updates within the app, and sending personalised messages. Sometimes it's best to use a mix of both types of notifications to create a well-rounded communication plan. Make sure to keep an eye on how well your notifications are performing and make changes as needed.
We hope that by understanding these differences and considering your goals and target audience, you can determine when to use mobile push notifications or in-app notifications to effectively communicate with your users.
