How to Choose a Mobile Push Notification Service? (Top 5 Services)
Mobile push notification is an effective marketing tool. It generates an overall 60% opt-in rate, whereas Android's opt-in rate is higher than iOS's because it has automatically enabled push notifications. The biggest senders of these push notifications are e-commerce businesses, media, publishing, and blogging (40%). Nonetheless, any business in these industries can also benefit from push services. You don’t have to do it yourself. Several notification services are available online. So, how do you choose from those services? What are the popular services? We have answered all these questions in this blog.
What Factors to Consider When Choosing a Push Notification Service?
Online push notifications are not the same. They cater to different sizes of businesses, and different brands with different features. To find the right one for your business, consider these factors:
1. Pricing: Do not hesitate to ask yourself and the service provider this question. No matter how amazing the features it should come under your budget first.
2. Delivery rate: The delivery rate measures the ratio of notifications received by users to the total number of notifications sent. The delivery rate largely depends on the user’s device. Yet, the notification platform's delivery efficiency matters.
3. Integration Complexity: How easy is it to integrate APIs into your system? Here is a suggestion – Notifly. This tool is simple to integrate with any system and provides a notification service for all industries.
4. Customer Support: Do they provide 24/7 customer support? What type of support is provided?
5. Analysis and Report: Know about their dashboard. What details are provided and analysed for you?
6. Reviews: Go through their website and see the reviews. You can also check Google reviews to learn about other users' experiences with them.
Eventually, you will figure out which push notification service can meet your business goals and won’t burn a hole in your pocket.
5 Top-Notch Notification Services in 2023
Globally, approx 68% of website visits come from mobile devices. That's why every online business opts for mobile push notifications. Here, we have listed and briefed the five top-notch mobile push notification services. These are popular ones and offer remarkable features. Let's discuss their key features, pricing, and reasons to choose them.
Notifly
Notifly offers a comprehensive solution for mobile push notifications provide services for all business sizes from startup to eneterprises. Its user-friendly dashboard provides an intuitive interface, ensuring an effortless understanding of notification performance. With Notifly, you can personalise notifications based on analysed user behaviour and response data, thanks to its insightful reporting capabilities.
Moreover, Notifly offers the following essential features:
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Intuitive dashboard for effortless performance analysis
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Customizable notifications based on user behaviour and response
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Easy and secure API integration
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Personalised notifications
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Automated and scheduled notifications
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Geolocation targeting
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The high delivery rate and powerful segmentation tool
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A/B testing and Cross-platform messaging support
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Comprehensive documentation
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Multi-lingual support for notifications
Notifly offers free service for a month. Paid plans start at a reasonable price of $12 per month.
Book a demo today with Notifly
OneSignal
OneSignal is a popular mobile push notification service that offers a comprehensive range of features. It provides a user-friendly dashboard for managing notifications and offers advanced targeting options.
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Feature-rich mobile push notification service.
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Personalised messaging
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Advanced targeting options
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A/B testing
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Automation and scheduling capabilities.
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The high delivery rate and reliable customer support.
Price:
Paid plans start at $99 per month for up to 500K subscribers.
Firebase Cloud Messaging (FCM)
FCM, developed by Google, is a robust mobile push notification service integrates seamlessly with Android and iOS platforms. With Firebase Cloud Messaging, developers can easily integrate push notifications into their mobile applications.
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Integrated with Android and iOS platforms.
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Real-time message delivery
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Personalised notifications
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Analytics for tracking notification performance.
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Powerful targeting options and user segmentation.
Price:
FCM offers a free trial to send messages for a month. Paid plans start at $25/month.
Pusher Beams
Pusher Beams simplifies the process of adding push notifications to mobile applications. It provides an intuitive API for easy integration and supports cross-platform messaging. Pusher Beams is a popular choice for startups and small to medium-sized businesses.
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Developer-friendly push notification service.
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Intuitive API for easy integration.
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Cross-platform messaging support.
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Personalised notifications, user segmentation, and scheduling.
Price:
Pusher Beams offers free service to up to 1,000 subscribers and its paid plans start at $29 per month.
Airship
Airship (formerly Urban Airship) is a comprehensive mobile push notification service. With its extensive feature set and robust infrastructure, Airship is suitable for enterprise-level applications requiring complex push notification campaigns.
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Comprehensive mobile push notification service.
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Flexible messaging platform with personalised notifications.
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A/B testing
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Rich notifications
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Open-source Software Development Kit (SDK)
Price:
Not discussed openly on the website.
Choosing the right mobile push notification service is crucial for businesses looking to engage their mobile app users effectively. These services offer various features to help businesses effectively enhance the user experience and drive desired actions through push notifications.
