Mastering Marketing Automation: What You Need to Know (Part-1)
To catch up with your users at the right time, you need an assistant. And, in the world of communication, where there are several modes and channels of communication, automation comes in.
From sending push notifications and SMS to emergency alerts, mobile marketing automation tools are in use. With this, mobile marketing is also on the rise, and its biggest example is the huge number of apps on the Google Play Store and Apple Store. The rising number of apps increases competition.
No worries! This blog will share automation techniques that you can leverage for your business campaigns.
What is Marketing Automation and Why do You Need This?
Marketing automation is the process of using software to ease your tasks. When talking about mobile marketing automation tools, they target mobile consumers. These programmes are designed to streamline repetitive tasks such as sending SMS, email, and push notifications.
Further, they also help in nurturing leads, personalising marketing messages, and increasing revenue.
The goal is to streamline, automate, and measure marketing workflows, which enables businesses to be more efficient and effective in their marketing efforts.
Send Mobile Push Notification anywhere!
What are the Benefits of Mobile Marketing for Your Business?
The following are the advantages of using mobile marketing automation:
- Save time and money:
Using mobile marketing automation helps save a lot of time and money. It makes tasks easier and faster, so you don't need as many people working on them.
- Less work for people:
With mobile marketing automation, you don't have to do as many things manually. This means fewer mistakes and a more reliable way of doing marketing.
- Automate your ads:
Mobile marketing automation lets you set up and run ads without having to do everything yourself. It's like putting your ads on autopilot, making sure they reach the right people at the right times.
- Talk to people personally:
Marketing automation tools help you understand what people like. This way, you can talk to them in a way that feels personal and special, making them more interested in what you have to say.
- Get people interested again:
If some people haven't been paying attention to your messages, mobile marketing automation can help you send them special messages to get them interested again. It's like giving them a friendly nudge to come back and see what you're up to.
Marketing Automation Techniques
Now that you've got a grasp of mobile marketing automation and its potential benefits for your business, let's delve into how to kickstart your journey.
1. Data collection and integration
Collect user data, such as when they are active or actively using your app. What are their preferences? What products or services do they like? What messages have they responded to in the past? All this data can help you resonate with your users. Using these details, you can easily start planning for your automation.
2. Segmentation
Divide your audience into segments based on specific criteria (e.g., demographics, behaviour, and interests). You can segment them as specifically as you want based on their preferences and your products or services.
Segmentation will help you optimise their response and provide them with relevant information at the right time.
3. Email marketing automation
Email marketing automation revolutionises your outreach by streamlining communication and delivering tailored messages to your audience.
For example, you can send automated emails that are personalised to users for your upcoming events, webinars, or conferences. This way, you can keep your users updated without letting them miss out on events.
4. Personalisation
Personalisation has a great impact on users, as it makes them feel valued and remembered. Automation, on the other hand, makes it easy to personalise messages or notifications for your users. There are various ways to personalise your business notifications:
Using User's Name: Include the user's first name in email salutations and subject lines, e.g., "Hi [User's Name], Check Out Our Latest Offers!" Use the user's name in website greetings, landing pages, and personalised messages via SMS or push notifications.
Using User's Preferences: Tailor product recommendations based on user preferences, considering past interactions like purchases or content engagement.
With Geo-location Campaigns: Send location-based offers or promotions, e.g., "Exclusive Deal for Our [City] Customers!" Further, you can customise content for different regions or locations based on local events or holidays.
5. Multi-channel Campaign
Do you know that 90% of buyers expect consistent interactions across all channels? Hence, know where your users are and which platform they prefer. What device do they use? Gather all this data to increase connectivity options with your targeted users. Further, leverage automation software like Notifly, which helps you manage your users across multiple channels. For example, you can run SMS notifications, emails, or push notifications for different devices and platforms.
By applying these techniques, marketers can enhance the user experience, boosting engagement and conversion rates. Always prioritise the responsible and ethical use of collected data.
