Mobile Push Notifications: A Guide to Effective Engagement
Mobile push notifications are more than what their definition defines. It's a powerful marketing tool that has the potential to generate revenue on a larger scale. With the right push notifications, converting users into customers becomes simple. Google has also listed push campaigns as an important trend for capturing the market. One of the major reasons is that users themselves provide permission to receive these notifications. We have discussed the basics of mobile push notifications in our blog, here you will learn about several ways to use push notifications for different businesses and purposes.
Let's get started!
Why do You Need Mobile Push Notifications in 2023?
To begin with, it is important to understand the reasons behind the necessity of mobile push notifications in 2023. Let's delve into the details and explore the facts.
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Currently, about 3.8 billion people use smartphones globally.
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Statista shows that the revenue generated by mobile apps is expected to reach $950 billion in 2023.
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On average, a user has 40 apps installed on their smartphone.
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Google receives monthly traffic of 88.3 billion with mobile searches.
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Accenture studies show that consumers like to buy from recognised brands.
That's not all! Several studies, data points, and facts have shown that push notifications are today’s key to user engagement, retention, and conversion.
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Different Approaches to Using Mobile Push Notifications
It's not one or two, but multiple ways you can customise your mobile push notifications. You don’t have to restrict yourself to one but can apply multiple techniques for a better customer experience.
1. Reminder notifications
According to McKinsey, checking emails consumes 10 minutes of users' time every day and 25 minutes to refocus on their tasks. But the mobile push notification is different. They appear on the mobile screen and take hardly a minute to read. With push notifications, you can make a difference in your user’s life, by reminding them of their flight's check-in, abandoned carts, due bill payments, meetings, etc.
2. Promotional notifications
Promotional offers can be customised in two ways; first, by personalising them, and second, by localising them. You can do both, it would be worth it. Based on your user's location, you can communicate with them with offers, promos, discounts, and deals. When you personalise them, it builds a relationship between you and your customer.
3. Educational/informational notifications
There is a group of users who like to stay informed of what is going on in the world. It can be educational content, breaking news, or the financial downturn. Such users are an opportunity to drive traffic to your mobile application. And mobile push notifications are the way to drive them to the conversion point.
4. Encouraging notifications
Apps such as dating, health and fitness, or travel can take advantage of this type of notification. For example, health and fitness apps can send notifications to help users stay on track with their everyday goals. If they are on a break, a notification to ask if they are ready to come back or a reward for their daily goals. Positive encouragement helps your targeted users engage with your app, which results in user retention and conversion.
5. Exciting notifications
Send users exactly what they are looking for! This will have a positive impact on your customer engagement and click-through rate. How can you do this? It's simple, by allowing them to customise or decide the preference for notifications.
It provides you with two essential details: first, the interest criteria of your users, and second, the users with the same interest, which you can even segment and group accordingly. With segmentation, it will be quicker and easier to target users.
Ready to Send Mobile Push Notifications?
Several platforms offer push notification services. Among these are Onesignal, Twilio, Notifly, Aimtell, and many more. However, we will suggest you try Notifly whose intuitive dashboard and intelligent reports for all notifications set it apart. It allows you to customise notifications and schedules for different time zones. It's a developer-friendly platform that lets you integrate APIs in multiple-programming languages. Notifly has all the features that can take your messaging to the next level. From segmentation and automation to a/b testing, it helps you sync your efforts in the right direction.
