Retain Users with Web Push Notifications: A Blogger's Must-Have

Do you want to retain users on your website? Do you want to keep them updated on your new content? Increase interaction with your audience. But how? Well, it’s super easy with web push notifications! These are permission-based small notifications that appear on users’ browsers even if they are inactive. So, even if you don’t own an app, you can get users' attention, engage them and retain them on your website. Web push notifications not only reaches your users but have a 4x higher click-through rate than email marketing.

In this blog, you will learn to use web push notifications to retain your audience. Along with that the tips and tricks to create effective notifications. Let's get started!

Web push notifications, a riddle – solved.

We all have come across push notifications either on smartphones or laptops/computers. Notifications which appear on mobile phones are called mobile push notifications, whereas notifications on the browser are called web push notifications. The motive of these browser push notifications is to provide users latest updates from the sites of their interest. The updates can be anything from new blog posts to abandoned cart reminders.

How does it work on the user’s side?

The website owner sets web push notifications which appear on the user’s browser as they open the site. From here, if the user selects “allow” he/she will be subscribed to the list of notifications. That's not all. You can use these notifications for several purposes as a blogger or content site owner.

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Multiple ways to apply web push notification

To reach up to your readers

For bloggers, it is essential to inform their users of new posts. Similarly, this goes for the media sector, which comes with breaking news and other relevant content frequently. So let not the users miss out on such information, you can send web push notifications.

Think of automated web push notifications that just land right to your users. Notifly is one such API service that offers automated web push notification for driving potential traffic to the website and engage your users effortlessly.

Segmentation

A blogger's website carries various niches. Hence, it is important to categorise notifications based on the user’s interests. For example, if you own a baker’s website, the user may come to find cakes recipe or doughnuts. Segmentation can help you identify users with similar interests and target them effectively.

Here are some ways to categorise the users:

• URL-based: You can segment your visitors based on the source they are coming from.

• Action-based: Users take several actions on your website. This would be based on your website content e.g., if there is a video, the user might play it.

• Source-based: Your user may have come from a social media platform such as Facebook, Instagram or any other. In such cases, you can identify the sources from where the users are landing on your website. Segregate such users and share information on the same platforms.

The major advantage of segmentation is that you can easily target different groups based on their interests. This will increase the CTR and interaction with users.

Custom drip method:

This method is to be applied after you have segmented users. Segmentation makes it easy to identify the different sets of users. As a result, you can offer them relevant information using automated push notifications.

For example, let’s take an example of a gadget's website. A set of users likes to get updated on the new feature of any gadget. Here, you can send them prompt web push notifications. This will encourage the users to come to your site and make a purchase. Not only does this retain users but engages them and grows your revenue.

Poll

This is something you may not know! You can always ask users what they want to see next or receive updates for. For example, a poll for blog topics or news.

It will help you in two ways:

• You will have a list of topics for upcoming push notifications.
• Your users will feel recognised and valued.

Abandoned cart/form notifications

Many times, users leave your website without providing the necessary details or on an e-commerce website, without checking out the item. In both cases, you can send a gentle reminder to your users for abandoning the cart or form details.

Conclusion

We hope this blog post helps you understand the key aspects of using push notifications effectively. By applying the tips mentioned earlier, you'll be able to keep your users coming back. Hence, it's important to use push notifications wisely. Nowadays, web push notifications are the best way to engage and bring back users. So, it's time to start promoting your content using web push notifications. Sign up for free