7 Best In-app Messaging Practises to Boost Your App Usage
A smartphone is made of mobile applications. Some of these applications are in-built, while others are installed by the user. Studies show that an average person uses 9 apps out of 80 installed apps on their phone. The question is, where do you stand in that number? One critical parameter that many ignore is the in-app user experience. That experience not only comes through app design but also through in-app messaging. That's why we bring you this guide, where you will learn the best in-app messaging practises. Implementing these practises will help enrich the user experience and retention.
What is In-App Messaging?
In-app messages are the time-sensitive, contextual, and target messages that you send users within the app. These in-app notifications help businesses provide a better user experience. Further, it also aids in user retention and conversation. Since they are targeted messages, they are composed based on user segmentation and, in addition, can be attributed to personalised notifications.
Use Cases with the Benefits of In-App Messaging
On average, a person spends 2.3 hours a day on apps. Thus, you can start getting their attention by implementing these use cases and getting the benefits of in-app messaging.
- Onboarding for Initial Learning: In-app messaging can guide new users through the app's features and functionalities.
Benefits:
- Makes app learning easy for new users.
- Improves user satisfaction.
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Increases user retention, as users are more likely to continue using the app if they understand its value.
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New Feature Updates: Keeping users informed about new features and improvements
Benefits:
- Encourage users to explore and use new features.
- Demonstrates that the app is actively maintained and improved.
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Increases user engagement and satisfaction.
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Announcements for Critical Information: Quickly communicate important news or updates.
Benefits:
- Ensures that users are informed about essential changes or events.
- It helps maintain transparency and trust with users.
- Mitigates potential issues by providing timely information.
- Personalised Promotions: Targeted promotions based on user preferences and behaviour
Benefits:
- Higher conversion rates.
- Reducing irrelevant marketing.
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Enhanced brand loyalty through personalised offers
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Customer Service and Support: Offer real-time assistance and support within the app.
Benefits:
- Faster resolution of user issues or queries.
- Reduced friction in getting help, leading to a more delightful user experience.
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Positive customer service interactions can enhance user loyalty.
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Rewards: Encourage user engagement and loyalty through rewards.
Benefits:
- Increased user retention as customers work towards earning rewards.
- Higher user engagement with the app's features.
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Positive brand perception occurs when users feel valued and rewarded.
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Personalisation with Segmentation: Target different user groups with tailored content.
Benefits:
- Improved user engagement as messages are more relevant.
- Better conversion rates as messaging aligns with user interests.
- Allows for A/B testing to refine messaging strategies.
What are the Seven Best In-App Messaging Practises?
Effective in-app messaging is the key to creating meaningful interactions with your users. Let's explore seven best practises that not only connect you with your audience but also engage them.
1. Find the Best Messaging Tool
Choosing the right in-app messaging tool can be tricky. The simple answer is to consider the one that aligns with your brand's personality. Just like picking a conversation partner, compatibility matters. It should feel like a seamless extension of your app's voice, engaging users effortlessly. Notifly is a popular messaging API that offers you several options, including personalisation and scheduling notifications.
2. Reward Users for Every Milestone
Every user's journey is unique. Celebrate their milestones. Be it a first-time login or reaching a significant achievement within your app; recognising users' efforts creates a delightful connection and encourages them to stay engaged.
3. Keep Users Engaged at Entry and Exit of the App
Mostly ignored, one of the best in-app messaging practises is engaging users at the entry and exit of the app. Think of your app as a warm, welcoming home. Greet users with a friendly message upon entry and bid them farewell with gratitude when they exit. It's like opening the door with a smile and saying goodbye with a wave. These small gestures go a long way in making users feel valued.
4. Be Original in Content and Keep It Concise
Originality can be the best policy. Imagine your in-app notifications as friendly notes from a caring friend. Keep them genuine, relevant, and to the point. Users appreciate authenticity. Hence, be clear, concise, and respectful of their time and your content.
5. Incorporate Relevant Images and Emojis
Visual elements can make your messages more engaging and relatable. Just as you'd share photos and use emojis in a personal conversation, sprinkle them into your in-app messages to add that human touch.
6. Always Perform A/B Testing
The path to meaningful communication is a journey of continuous improvement. A/B testing allows you to understand what resonates best with your users. It's like learning from every conversation and getting better at it.
7. Focus on Colors, Fonts, and Size of Notifications
Consider your app's design as the setting for your conversations. The right colours, fonts, and notification sizes can make messages more visually appealing and accessible. Choose in-app notification aesthetics that are comfortable and attractive to users.
Incorporating these in-app messaging practises not only enhances user experiences but also strengthens the bond between your app and its users. Remember, every in-app notification is an opportunity to connect with your audience.
