Seven Best Practices for Mobile Marketing Automation

Using marketing automation is vital when dealing with thousands of users every day. It's a crucial technique that helps marketers organise their goals efficiently and meet deadlines. Additionally, it cuts down on the need for manual assistance, making it a cost-effective solution in the digital world.

However, are you using mobile marketing automation correctly? If you're concerned about your results and want to enhance your strategy for mobile marketing, this blog can assist you. Here, you'll discover the best practices for using mobile marketing automation to achieve the results you want.

Popular Channel for Mobile Marketing Automation

Certainly! Here are five key mobile marketing channels for automation:

1. SMS (Short Message Service): Automated text messaging is a direct and quick way to reach mobile users with promotional messages, alerts, or transactional information.

2. Push Notifications: These messages are sent directly to users' mobile devices, allowing for real-time communication. Automation can schedule and personalise push notifications based on user behaviour or events.

3. Email Marketing: Mobile-friendly automated email campaigns can target specific user segments, deliver personalised content, and trigger responses to enhance engagement.

4. In-App Messaging: A study on mobile app trends shows an increase in installing apps by 37% in fintech, 12% in e-commerce, and 32% in games as a result of efficient onboarding notifications. Automation in mobile apps can trigger targeted messages based on user interactions, helping to guide users through the app or encourage specific actions.

5. Social Media Advertising: Automation tools optimise and schedule mobile ads on social platforms, enabling targeted campaigns, retargeting, and efficient management of advertising efforts.

Best Practices for Implementing Mobile Marketing Autoamtion

Follow these steps to use mobile marketing automation and make your campaigns more effective at engaging users.

1. A/B Testing:

A/B testing involves comparing two versions (A and B) of a marketing element to determine which one performs better. In the context of mobile marketing automation, this could include:

• testing different messages,
• visuals, or
• calls-to-action in your campaigns.

By systematically experimenting with variations, you can identify the most effective elements and optimise your campaigns for better results.

2. Putting Frequency Cap on Messages:

Always remember that excess of anything can turn up the table. Hence, managing the frequency of your messages is crucial to avoid overwhelming users.

Thus, set up a frequency cap to ensure that users don't receive too many messages within a specified time period. It will prevent irritation and potential opt-outs from your users. Further, it also helps strike a balance between staying engaged with users and avoiding spammy behaviour.

3. Analyse Users' Feedback:

Feedback from users is a valuable source of information for improving your mobile marketing strategies. Thus, always pay attention to user reviews, comments, and any direct feedback channels.

Further, you can use this information to understand user preferences. Additionally, to address concerns and continuously refine your mobile marketing campaigns.

4. Optimise Social Media Networks:

Social media plays a significant role in mobile marketing. That's why it's important to ensure that your mobile marketing strategy is optimised for popular social media platforms.

Further, tailor your content to match the diversity of each platform. Essentially, leverage the unique features they offer for better engagement.

5. Distinguish Strategy for Different Platforms and Devices:

Different platforms and devices may require different approaches. Hence, you must focus on tailoring your messaging strategy based on the characteristics and user behaviour of each platform and device.

For example, messages on a mobile app might need to be more concise compared to messages sent via email.

6. Keep Mobile Content Concise:

A Microsoft study shows that an adult's focus span is less than 12 seconds. The same applies to mobile users, who also often have limited attention spans. So, ensure your message is delivered quickly and clearly.

Along with that, keep your mobile content concise and engaging. You can also include visuals (images), clear calls to action, and easily digestible information to capture and maintain user interest.

7. Learn from Past Experience:

Learn from your last report on user engagement. See the areas for improvement and identify your strengths. To do this, regularly review the performance of your mobile marketing campaigns. Identify what worked well and what didn't.

You can use Notifly API dashboard analytics and data insights to refine your strategies over time. Learning from past experiences is key to adapting to changing trends and continuously improving your mobile marketing efforts.

By incorporating these best practices into your mobile marketing automation strategy, you can enhance user engagement, optimise performance, and ultimately achieve better results.