The Power of Mobile Push Notifications: What You Should Know
The mobile app industry is huge. It has reached almost 6.8 billion smartphone users in 2022, which is a great opportunity for mobile push notifications. A mobile push notification is what you receive from an application installed on your smartphone. The user receives the push notifications only when they opt-in to receive them. Push notifications are a highly affordable and effective marketing tool, especially for startups. It helps businesses engage their customers and grow while increasing their brand awareness in the market.
This may look like SMS marketing, but it's more feasible than that. Let's understand mobile push notification's anatomy and importance.
Mobile Push Notifications: What are They?
Mobile push notifications are small, clickable messages that appear on the mobile notification screen. These messages are associated with an app installed on your phone and only appear on mobile devices or tablets. Similar to web push notifications, mobile push alerts can also appear when the app is not in use. As a result, push notifications have a deliverability rate of 90%, which not only boosts the conversion rate but is 7x higher than email marketing.
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Push messages or alerts can be displayed in all or any of the following positions on your screen:
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Lock screen
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Notification centre
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Banners
These may trigger a sound or vibration based on your mobile settings. They are used to provide real-time messages such as reminders, updates, promotions, and more.
Exploring the Visual Elements of Mobile Push Notifications
Mobile push notifications have a title, message, image, and URL. You may include emoji, logos, CTAs, or other elements provided by your API service. Notifly enables you to customise and personalise your notifications.
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App icon: The app icon serves as the identity, thus, make sure it satisfies your mission and goal and that the receiver can’t be changed.
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Title: It is restricted to 25 to 50 characters.
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Timestamp: arrival time of the message.
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Message: has a character limit of up to 150 characters.
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Action button: can have up to 4 buttons.
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Media: supports 1024x1024 or 1:1 aspect ratio PNG, JPG, GIF, MP3, MP4, and WAV.
Push vs. SMS: Understanding the Key Differences in Notifications
Both mobile push notifications and SMS are sent to the user’s mobile. The major difference is in the delivery method. While the former is sent only when the app is installed on the phone, the latter can be sent directly to the user's phone number.
Following are some other differences that you must know:
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Audience: for push notifications, the audience is app users only, whereas, for SMS, it can be anyone who has opted to receive SMS.
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Intent: For push notifications, it may be promotional, educational, or location-based. SMS can be urgent, time-sensitive (OTP or 2FV), or transactional messages.
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Application: Push notifications are usually preferred for action reminders, content recommendations, the latest deals or discounts, announcements, or to educate users on a new feature. On the other hand, SMS is preferred for banking alerts, weather warnings, event/booking cancellations, billing reminders, delivery or tracking alerts, flight delays, and more.
What are the benefits of using mobile push notifications?
Now that you have learned the anatomy of mobile push notification and how it's different from SMS, let’s understand what benefits it provides.
The focus of any business is to increase its user engagement and retention because it drives user experience and conversion. Mobile push notifications help you achieve these goals.
Improve user engagement:
Many studies show that mobile push notifications are effective in reducing churn. However, you must ensure that you don’t bombard users with notifications. With the right strategy and captivating content, you can have a huge impact on user engagement. One f which is to push customers back into your app.
Increase conversion on your app:
Push notifications, which are segmented and personalised, generate a sense of closeness. Such notifications trigger user emotions, which can lead to an instant purchase.
Improves customer retention:
Out of 90% of apps that are downloaded, only 16% are opened more than twice. Hence, retention is an essential element that is better driven by push notifications.
Key takeaway:
We hope this blog helps you understand the unique opportunity to connect with targeted users. Mobile push notifications are an excellent source to drive user engagement more than any other channel. But you must understand that with opportunity comes responsibility. Hence, use them strategically without annoying your users. Sign up for free
