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Use web push notifications across different industries

  • August 28, 2023
  • ~4 min read

Use Web Push Notification across Different Industries (Part-1)

Did you know that web push notifications are not just limited to blogs or business websites? They are a powerful tool to reconnect with customers and boost conversions. This is why marketers in diverse industries leverage this technique to drive traffic to their websites. From media and entertainment to bloggers and e-commerce, push notifications are being widely used. In this blog, we'll explore the world of web push notifications and their diverse applications in various industries, along with some real-life examples. So, let's dive in!

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How to use web push notifications in different industries?

Let's start by understating its benefits and why you should use web push notifications. These are the three major reasons that will help you relate its importance to your sector:

  • Easy to set up and cost-effective
  • Platform independent
  • Secure and confidential

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1. E-Commerce

A PushCrew study shows that 21% of the websites on the internet belong to the e-commerce industry. Therefore, not only is the competition huge but also the user base. It would be a great opportunity if you could divert this crowd to your website. Use web push notifications, which will target users and engage them.

  • Send fresh arrival notifications: Users love to know what's new in the market. Be it gadgets or clothes, they pay attention to such notifications.

  • Offers and Deals: Festive seasons are the best times to grow your traffic with deals and discounts. It is the time when you get scalable engagement and conversion.

  • Order status: Prompt and inform users of their orders.

  • Cart abandonment: Many users abandon their carts. With prompt notification, you can reduce this number.

2. Travel

The Travel industry is blooming with every passing year. In 2005, it had 528 million tourists, which increased to 1.13 billion in 2014. This rapid growth can only be maintained with effective customer support and engagement. Web push notifications can help increase user experience and retention using the following tips:

  • Reminder: Not all trips are stress-free. Many times, people forget to check their booking, and timing, or bring relevant documents. With web push notifications, you can remind them and keep them updated on any changes.

  • Suggestions: Travellers find it challenging to find places in new cities. You can help them with suggestions such as hotel bookings, a guide, etc.

3. Logistics

Web push notifications can be effectively used in the logistics industry to enhance communication, improve tracking, and streamline operations. If you’re wondering where you can get these services, try the Notifly API service. They provide web push notification services along with detailed reports on notification performance.

Here's how to use web push notifications for logistics:

  • Send real-time shipment updates.

  • Provide delivery reminders and instructions.

  • Confirm orders and share essential details.

  • Alert customers about issues during transit.

  • Notify customers of service enhancements.

  • Share promotions and discounts.

  • Gather feedback through surveys.

4. Health and Fitness

There has been an increase in the global fitness and health club industry, which exceeded the market size of 96 billion US dollars in 2019. After COVID, users are proactive towards their health and lifestyle, including medical services, workouts, healthy diets, etc. As a result, there is high competition among websites that talk about health and fitness. How do you stand out?

There is the simplest way, which is web push notifications. It allows you to connect users across different locations and devices, engage them, and convert them into subscribers.

Following are some tips you can use:

  • Training sessions: Utilise web push notifications to engage gym and fitness centre users by regularly notifying them about training sessions. This helps establish a connection and convert potential customers.

  • Diet plans and suggestions: Share diet tips, reminders, and recipes that include proteins and vitamins, showcasing your expertise in the field.

5. Gaming

Gaming is a profitable business these days. It generates billions of dollars of revenue every year. The industry has a loyal and dedicated consumer base. Therefore, the industry must keep its users updated and provide rapid solutions.

Earlier, email notification was highly used, however, considering today's pace, it’s not feasible. Here's how you can enhance the user experience with web push notifications:

  • Onboarding users: Engage and educate new users about your game ecosystem through web push notifications, building trust and familiarity.

  • Game abandonment: Use push-triggered notifications to encourage game lovers to complete their games.

  • Promotion: Take advantage of active website users to promote different game series or categories through relevant trigger messages, attracting more users to your games.

Conclusion:

In conclusion, web push notifications have emerged as a valuable tool for businesses across diverse industries. By leveraging web push notifications, you can re-engage customers, drive conversions, and deliver personalised experiences. So embrace the power of web push notifications and unlock new opportunities to connect with your audience across different industries.

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