Use Web Push Notification across Different Industries (Part-2)

Web push notifications are a proven technique for businesses to re-engage their users and are also, budget-friendly. They believe customer retention is cheaper than acquiring new customers. From e-commerce, and media to banking, these notifications are used to re-target the customer. In Part 1, you learned how web push notifications are used differently in specific industries. In this part, you will explore the remaining industries that heavily leverage web push notifications.

Media and Entertainment

Browser push notifications are effectively used to connect with users and engage them by delivering timely updates. Research from International News Media Association reveals that they received 10x more click-through rates with personalised push notifications. Be it in the news industry, fashion world, or cooking recipes, push notifications are the way to drive traffic to your website with the maximum reach. Here are some tips you can use when sending browser push notifications:

• Breaking News: Send instant alerts and updates on news, sports, and entertainment.
• Content Recommendations: Personalise suggestions for movies, shows, music, and articles.
• Release Notifications: Announce new releases of movies, shows, albums, or books.
• Event Announcements: Notify users about upcoming concerts, sports games, or award shows.
• Exclusive Offers: Provide discounts, promotions, and limited-time deals.
• User Engagement: Encourage participation through polls, contests, and voting.
• Personalised Newsletters: Deliver tailored newsletters and periodic updates.
• App Updates: Inform users about app improvements, features, and bug fixes.

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Online Ed-Tech Platform

Online education platforms have become a powerful way to let students peruse subjects they like. In times of COVID, this also offered an excellent platform to students. Besides that, several platforms have websites to share their learning with interested users. With web push notifications, they can enhance the learning experience and engagement for users.

• Course updates: ed-tech platforms can send students web push notifications to inform them of their new courses, assignments, deadlines, or changes in curriculum.
• Progress tracking: to update students on their learning progress, such as competition quizzes, upcoming dates, leaderboard ranking, etc.
• Personalised recommendation: Based on the user’s learning history, the ed-tech platform can suggest relevant courses, lessons, conferences, or study materials.
• Forum and community engagement: Ed-tech platforms can use push notifications to inform users of new discussions, forum posts, replies to their questions, or important announcements from peers.

Banking and Finance

Push notifications can be a valuable tool for banking and financial institutions. Be it engaging their users or providing them with a seamless user experience, these institutions are experiencing ten times higher click-through rates with web push notifications. For example,

• Account notifications: to notify users of important events, balance updates, transaction alerts, and payment due reminders.
• Security alerts: to send security alerts of suspicious activity on the user’s account, such as login attempts, password change attempts, etc.
• Promotions and offers: to inform users about new products, services, or promotional offers
• Market updates: Provide customers with real-time market updates such as stock price changes, currency exchange rates, and other relevant financial news.
• Personalised recommendations: Based on user behaviour and interest, you can send them personalised recommendations offering financial advice, investment tips, or customised offers tailored to individual customer engagement.

Automotive

The automotive industry has a potential consumer base, but how they connect with them makes a difference. Especially in the digital world, where users do this on the internet before approaching them personally. You can leverage web push notifications to share information on new models, the latest devices on the market, pricing, and more. For example,

• Maintenance Reminders: Send alerts for scheduled maintenance tasks like oil changes, tire rotations, or inspections to ensure the safety and performance of the vehicles.
• Service Updates: Provide real-time updates on repairs or appointments that improve the user experience and enable seamless communication.
• Recall Notifications: Notify owners about safety rules and regulations related to their model.
• Special Offers: Share discounts, promotions, and deals on festive seasons or for buying additional accessories.
• New Vehicle Launches: Announce the arrival of new models to generate excitement among users.
• Test Drive Invitations: Invite customers to test drive vehicles or participate in special events for better interaction.
• Financing Options: Inform them about financing and lease deals that may help them make informed decisions about their vehicle purchase.
• Vehicle Updates: Share software updates and new features to ensure they have access to the latest technology and enchantments.

Key Takeaway:

Web push notifications have become a game-changer across various industries. Their potential to increase website traffic and conversions is undeniable, making them a valuable tool for any business. By leveraging captivating notification examples, you can effectively reach your customers and leave a lasting impact. With the Notifly API service, you'll not only gain better insights into your notifications but also unlock opportunities to enhance your decision-making process. We cater to a wide range of industries, so don't hesitate to get in touch with us for personalised assistance. Sign up to Notifly