Utilizing Web Push Notifications to Maximise Conversions
Every time you open your phone or laptop, you will see several notifications lined up. These notifications can be either web push notifications or mobile/app push notifications. Why is that happening? It’s because push notifications are a powerful way to connect and engage users. As a result, marketers are preferring them over any other method of communication. So, if you also own a business, integrating web push notifications into your website will be an ideal option.
In this blog, we will cover how you can integrate web push notifications into your website. Further, the tips on how to use them for effective marketing strategies and benefits as well.
Tips to create effective web push notifications for conversion
1. Offer relevant and value-added content
When users opt for your push notifications, they expect you to deliver them useful content. They believe that you will not be bombarded with unnecessary notifications. Thus, ensure that each of your notifications adds value to users’ knowledge.
For example, updating them on your service/product’s new features, sharing discount offers, and other relevant information.
2. Don’t be a spammer
You must not avoid this point. Always remember that your users have some expectations of you. Your actions, such as how you send notifications and what you send matter. You must have a limit or cap on the frequency of your notifications.
3. Use rich content
There are several ways to enhance the quality of your push notifications. One of which is creating rich web push notifictaions. It includes, text, images, an icon, a call to action, and an URL that provides more options to read the notification. For example, you can add an image to your notification. It will be easy for users to intercept the notification without reading the title. Further, you can add a CTA that tells them what to do next.
4. Limited-time offers
The approach of limited offers can drastically increase traffic on your website. Using this, you can engage users and convert them. For example, - When you’re coming up with new offers or discounts
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Putting your stock on sale
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On occasions or other important days etc.
5. Use geolocation and deep links
There is an added advantage of using geolocation of your users. It allows you to deliver your targeted users a personalised user experience. Provide them with relevant content based on the location, such as local offers, events, or location-specific information. Further, you can increase conversion rates and drive user actions, such as making a purchase or visiting a physical store location.
On the other hand, deep links help create a seamless and convenient user experience. It lets you direct users to specific pages or actions within your website or app. It may increase the likelihood of user interaction and engagement.
6. Track notifications performance
For every notification sent, you can optimise its performance using the Notifly API dashboard. You can check their open rate, user activity on your website and others. These metrics will help you analyse the performance of your push notifications and interactions with users.
Which API service offers the best fit for your website?
To start with push notifications, it’s important to select the right platform. The platform will allow you to create web push notifications, customise them, and send them across any browser. Moreover, it lets you send scheduled and automated notifications.
There are several such platforms, however, Notifly is the best among them all. It offers a range of features to enhance your push notification capabilities, including those mentioned above. In addition, it enables you to customise push notifications based on time zones, user behaviour, and other important aspects. All you need to do is sign up for the Notifly website and subscribe to its package.
Final takeaway:
We hope you find this blog helpful in terms of how to create web push notifications and use them. All the points mentioned above are critical for a successful notification. These aspects create a strong base for your content and targeted users. The more you know your users, the better you can connect with them. You can always use push notifications to re-engage users based on their interests and activities. The best source to know them is using a powerful API service such as Notifly.
