What is a Web Push Notification?
A web push notification is a small clickable but significantly important message that appears on the user’s web browser or on other devices. It helps businesses re-engage and rebuild relationships with their visitors and existing users. If you’re thinking about mobile push notifications, you’ve come a step further.
Push notifications provide a more direct and personalised communication channel. But, that’s not all! Web push notifications have several reasons to be your right hand, let’s get started!
What are the Components of a Web Push Notification?
Every user on the internet must have come across a web push notification. It’s a small message packed in a rectangular box (may vary) pop-up on your web browser. Its major elements are:
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A title
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A body of content
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A notification URL on the top
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A banner image (mac doesn't support this)
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A browser icon
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The web domain, and
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Action buttons.
Why do you need web push notifications?
Anyone who has a website can leverage push notifications on the web. For instance, if you run an e-commerce store or provide any service, this is the easiest and fastest way to connect with your visitors.
Moreover, if they are surfing other websites or inactive for the moment, you have the privilege to share the alerts, latest news, abandoned cart reminders and more using web push notifications.
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What makes sending web push notifications simple?
This is a very important question because unlike email subscriptions or sms alerts, push notifications for web broswers only require the user’s permission. No personal data, no complications.
There are two modes to send push notifications. One that appears instantly (when you land on the website) and second with some delay.
Nonetheless, push notifications with delay have better results. It’s because it allows users to gain a contextual understanding of your website and make up their minds for further actions.
What are the Benefits of Web Push Notifications?
Push notifications on the web can yield the business several amazing and profitable results. The major benefits are mentioned here:
Simple and quick setup
Sending web push notifications is easy as it requires an API integration that enables push notifications.
Easily noticeable
Web push notifications can be sent across any platform. That means any user who has opted for web push notification will receive it even when a user is not active or attentive.
End-to-end communication
It’s a qualitative feature of web push that it appears as soon as the user opens their browser. Data shows that Google Chrome which is a popular web browser accounts for 90% of push notification subscribers. Similarly, Android accounts for 91.1% whereas iOS up to 50% subscribers.
No app is needed
Many businesses run on the website, for example, blogging websites, e-commerce websites etc. Web push is the best way to reach customers that assist the same as mobile push notifications.
As a result, businesses may operate their websites and web push alerts effectively without needing a mobile application.
High engagement rate
On average users spend 7 hours on the internet which makes up one-third part of their day. These hours are crucial for any business and just finding the right time to send notifications increases user acquisition.
Notifly offers a feature where allows businesses to analyse their user data and schedule push notifications on specific hours.
How to create impactful web push notifications?
Creating a web push notification requires these essential ingredients. Using them wisely and strategically can boost the click-through rate and traffic exponentially. These are:
Highly optimized image
Visuals at scale have the potential to grab any user’s attention in a blink. Hence, use high-display (HD) images for your web push notifications for a better user experience.
Crisp and catchy content
The crisper it is, the better it looks. However, ensure the content is easy to understand.
Personalisation
Push notifications let you personalise the message thereby using their name or country etc.
Strong CTA
Web push notifications are a way to convert your visitors, hence, creating strong and compelling call-to-action (CTA) that conveys your intent within a few words.
Final words:
"In conclusion, a web push notification is a powerful marketing tool that can help businesses increase user engagement and drive traffic to their website. Whether you are a developer seeking to incorporate web push notifications into your project or seeking to learn more about this technology, we hope that this blog has been helpful.
Nonetheless, if you’re still curious to learn more about creating and sending web push notifications, feel free to contact us.
