What is Email Notifications and Why It Matters? Beginner's Guide
When we talk about staying connected, what's the first thing that comes to mind? Email. It's the trusted channel that has linked people worldwide for years. Whether it's a policy update or keeping users in the loop, email notifications have become the backbone of communication for apps and brands. What sets them apart from mobile or SMS alerts? Accessibility – anytime, anywhere, on any device. According to Statista, email marketing campaigns will deliver twice the ROI in 2022. Unlike those fleeting push notifications, emails stick around even after opening them.
So, let's dive into this blog and explore the fascinating world of email notifications. We'll unravel their past, see how they've shaped our present, and understand why they're more crucial than ever. Ready to get started? Let's go!
A Brief History of Email and Email Notification
Email notification has evolved significantly over time. It began with the early days of ARPANET in the 1970s and 1980s. Then email was primarily used for direct communication without notifications.
In the 1990s, email clients introduced periodic checks for new messages and basic alerts. The late 1990s and early 2000s saw the emergence of web-based email platforms like Hotmail and Yahoo Mail. They popularised the idea of email notifications with audible alerts. The advent of smartphones in the mid-2000s brought the furture for push notifications, enabling real-time email alerts even when apps were closed.
Today, email notification systems are highly advanced. It incorporates machine learning and customisation options and extends beyond emails to integrate with other services.
Why Should You Use Email Notifications?
Email notifications focus on user retention. They have the potential to increase the lifetime value of your customers. Further, it's been a popular marketing tool for years for unbreakable user engagement. The following are the reasons why:
1. High opt-in rate
Email notifications have a high opt-in rate, allowing users to control and choose the information they receive. Opting in for notifications shows that users have an interest and are willing to stay up-to-date providing their email addresses. Besides that, users are very familiar with the usage and customisation of email notifications. As a result, users find it a convenient and manageable channel for staying informed.
2. Cost-effective communication
Email notifications are a cost-effective way to communicate with a large audience. Sending emails incurs lower costs compared to traditional print media or direct mail. This makes it an efficient method for businesses to keep their audience informed. Finacialpost studies shows that, it gives a high return, on average return is $42 for every $1 spent on email marketing.
3. Automation and workflow enhancement
Many email notification systems allow for automation, which can streamline communication processes. Businesses can set up automated triggers based on user actions. For example, welcome emails, abandoned cart reminders, or subscription renewals. This leads to time efficiency and maintains uniform communication.
4. Engagement and Brand Building:
Email notifications allow businesses to engage with their audience and build their brand. Well-designed and relevant email notifications can enhance the overall customer experience. It increases customer loyalty and encourages repeat business.
5. Analytics and Insights:
Email notification platforms often provide analytics that can help businesses understand the effectiveness of their communication strategies. They can track metrics like open rates, click-through rates, and conversion rates, allowing companies to refine their messaging for better results.
6. Direct and Personalised Communication:
Email notifications allow businesses to communicate directly with customers, employees, or other stakeholders. They offer a personalized approach by using recipients' names and tailoring content to preferences. This, in turn, can lead to a more engaging and impactful message.
7. Real-time Updates:
Email notifications enable businesses to deliver real-time updates efficiently. Whether it's order confirmations, shipping updates, appointment reminders, or important announcements, email notifications provide an immediate and reliable means of sharing time-sensitive information.
Emails That Drive Results
Notifly, a self-serving API platform, empowers businesses to send impactful notifications across multiple channels, including effective email notifications. With its user-friendly interface, Notifly enables seamless customisation and scheduling of notifications. And, ensures that businesses can reach their target audience with relevant and timely information. Notifly's versatility and ease of use make it a valuable tool for driving results.
