Why Choose Notifly Web Push Notification Service?
Web push notifications have been proven extremely effective for several industries. Its click-through rate is also among other ways of communication. That's why several marketers are upgrading their strategy against web push notifications. Not only do these notifications connect a major chunk of users, but also keep them updated on their interests.
Several online platforms provide push notification services, but their pricing pattern is tricky. Unlike Notifly, an online API integration platform that offers transparent usage-based pricing, others charge based on active users.
Don't worry! Here, you will learn how Notifly is different from other services and its benefits.
What are web push notifications?
Web push notifications are also called browser or website push notifications. These notifications are short messages delivered to the subscriber's web or mobile browser in real time.
A significant advantage of this notification is that it can be sent to users even if they are offline or on other websites. However, it's mandatory to have permission from users to deliver these notifications.
How are push notifications different on the web and mobile?
WPN is all about browser notifications. Whether it is a web browser or a mobile browser, users can receive web push notifications on both. Thus, web notifications can be delivered on all devices and platforms on their browser.
On the other hand, mobile push notifications are all about mobile applications. Hence, also called an App to push notifications. These notifications are delivered only through apps.
Why send web push notifications?
Web push notifications have several benefits that let businesses connect, engage and interact with users anytime anywhere. If used wisely, it can grow your revenue
1. High Opt-in rated by users:
WPN has high opt-in rates due to its ease. Unlike email, web push does not ask for any personal information. Just one click, and users can receive notifications through their browser.
2. Turns visitors into subscribers:
It's the quickest and easiest way to connect with customers to encourage them to revisit their abandoned cart or store.
3. Personalisation and retention:
Using WPN, you get insights into users' interests as to what they like to see on your website or get updated about. This data can help you better strategies your notifications, personalise them and scale for a group of people. As a result, more users will remain on your site and interact with your service or product.
4. Quick delivery:
Web Push Notification quickly delivers any information in real-time, which increases the engagement rate.
5. Re-target customers:
For out-of-stock items or price drops, you can ask visitors or customers to subscribe to alerts using web push notifications that can reach up to 98% users and effectively convert them.
How is the Notifly web push notification service different from others?
There are two major reasons why Notifly is different from others.
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Offers transparent usage-based pricing
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No MAU or DAU limitation
Let's understand this using an example:
The usual pattern followed by push notification services includes MAU or DAU i.e., monthly-active-user or daily-active-user. What does it mean?
MAU: the number of active users who interact with your website or application every month.
DAU: the number of active users who interact with your website or application every day.
Now, if you have 1000 subscribers and the minimum plan starts at $9 which is the platform cost and you wish to send 1000 notifications, but for every 1000 notifications, you will have to pay $3.
Overall, $9 (platform cost)+$3 = $12. That means, as the number of notifications increases, the amount ($3) will increase, plus platform cost.
Suppose the basic package cost is $9, and you have 1000 subscribers or 2000 subscribers, the amount to pay a month will be $9. That means the amount the user will pay is for the notifications sent and not for the subscribers.
Key takeaway: Notifly is transparent in its pricing. As you can see in the above example, you will pay for usage and not for subscribers.
Final words:
As you can see, web push notification has several benefits. From connecting users to engaging them with your service or product, you can convert them without any hassle. Also, you have learned how and why Notifly is a better option than other online services. It provides you with the freedom to send notifications without worrying about the subscribers. If you are curious and want to know more about Notifly services, feel free to contact us.
