Why Web Push Notifications are a Must-Have for Marketers?
Web push notifications are messages that pop up on a user's computer or phone, even when they're not on a website. They're a better way to promote than email or social media. For instance, people are more likely to notice and engage with them, and the messages can be more personalised. That's why almost all Google Chrome users, 95% of them, receive push notifications.
That's not all. This blog will explain you why web push notifications are important for marketers and how to make successful campaigns that get good results.
What is a web push notification marketing campaign?
Primarily, web push notifications are delivered to only those users who have subscribed for it. Thus, a web push notification marketing campaign is a promotional strategy to engage subscribed users. This may include messages, offers, and other calls to action that encourage the user to engage with the website or take a specific action.
To launch web push notification marketing campaigns, the website owner must set up a web push API; using an API service such as Notifly.
How do web push notification campaigns help?
These are the major benefit of using web push notification campaigns:
1. Increase subscribers:
Web push notifications are special for a reason that anytime someone visits your website, you get an opportunity to ask users for a subscription. As soon as the user clicks the push notification opt-in, you get traffic on your site.
Moreover, it's free from any algorithm like SEO and is not missed as it pops up each time without any interruption.
2. Re-engage users:
Web push notifications are meant to deliver users content of their interest. Hence, you can send exciting news, updates or alerts to your subscribed users for selected categories. It will keep them coming to your website and increase retention rate by 3 to 10 times.
3. Enhance user engagement:
Push notifications allow you to send customised and personalised messages to your audience. This can help to improve the user experience and increase the likelihood of conversion.
For example, you can send a abondend cart notification to a user who left item to their cart to remind them to finish their transaction. This level of personalisation can make a significant difference in user engagement and loyalty.
4. Budget-friendly:
Push notifications are one of the most cost-effective marketing channels available to businesses. They need minimal investment in terms of time, resources, and budget, yet can deliver a high return on investment. Push notifications are different from traditional marketing methods. Because you can send them to many people with just a few clicks. This makes push notifications a good choice for both small and big businesses.
5. Analytics insights:
Companies can use push notification platforms to see how many people opened their notifications, clicked on them, and took action. This information helps businesses know:
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if their notifications are working well
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where to improve
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improve their marketing plans.
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learn more about their audience, like what they like and what they do, so they can create better campaigns.
Tips to send effective web push notification marketing campaigns
The following are the essential points to send effective WPN marketing campaigns. You can learn more in detail about these points in our previous blog.
-Request permission: Before sending any push notifications, make sure you have permission from the user.
- Customise your notifications: Send unique messages to your subscribers based on their interests and location.
- Segment your audience: Segment your audience based on their interests and behaviour to deliver customised alerts.
- Timing is crucial: Send alerts at the proper moment to get the most out of them.
- Offer value: Make sure your alerts provide value to your subscribers' lives by providing unique deals, personalised suggestions, or relevant information.
- Test and improve: Analyse important metrics like open rates, click-through rates, and conversion rates to regularly test and improve your campaigns.
- Frequency limit: Avoid sending too many alerts to your subscribers.
Key takeaway:
Web push notifications are a vital tool for marketers who want to increase engagement and conversions. To create successful campaigns, you must plan, segment, personalise, and optimise your notifications. So you can provide value to your subscribers and encourage engagement and conversions. However, if you still have any doubts or want to test drive web push notifications, connect us anytime, we are happy to assist you!
