7 Best Practices To Send Automated Web Push Notifications
Automated web push notifications are a powerful tool for engaging with website visitors and promoting your brand. They allow you to send personalised messages to users, even when they're not browsing your site. This blog post explores the benefits of automated web push notifications, how they work, and provides best practices for using them effectively to boost website engagement and drive sales.
How automated web push notifications work?
Automated web push notifications are pre-scheduled notifications that are sent automatically based on a predetermined set of criteria, such as a user's browsing behaviour or location. For example, abandoned cart reminders. Similarly, you can set automated web push notifications for different actions using an API service.
The best thing about these web pushes is, they are completely permission-based. Push notifications can be transactional, promotional, or abandoned cart reminders. Effective push notifications use clear calls-to-action, and personalisation, and offer value to the user.
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Automated vs Triggered web push notifications
It's no big deal that several users get confused between automated and triggered web push notifications. In fact, they consider them the same, however, they are not.
Triggered push notifications are based on a specific user action/behaviour, whereas automated push notifications are based on a predetermined set of criteria.
Benefits of using automated web push notifications
Automated web push notifications offer several benefits for website engagement and marketing, including:
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Increased website traffic and engagement: Push notifications can bring users back to your website, even when they're not actively browsing it. This can help increase website traffic and engagement.
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Improved customer retention and loyalty: By sending personalised messages to users, you can build stronger relationships and increase customer retention and loyalty.
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Higher conversion rates and sales: Push notifications can be used to promote products or services, notify users of sales or discounts, and drive conversions and sales.
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Enhanced targeting and segmentation: Push notifications can be targeted and segmented based on user behaviour, demographics, and interests, allowing for more personalised and effective messaging.
Effective use cases for web push notifications
You can get started with web push notifications using an API service like Notifly. It is one such API service provider that facilitates automated web push notifications to its users. But, before you begin, you should be clear with your agenda of sending push notifications.
Here are some use cases of automated web push notifications:
1. Welcome push notification:
It's a small gesture to greet and appreciate your new subscriber. You can use this notification for several purposes:
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to share a welcome coupon
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offer free gifts
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send a free delivery
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offer premium features etc.
2. Welcome drip push notification:
This is similar to an email drip campaign where you can set a series of welcome push notifications for new users. You can set the notification with some delay or customise their timing wherever required.
3. Abandoned cart campaigns:
This can help you reduce cart abandonment to a great extent. It may occur when a potential customer adds a product but leaves without making the payment. You can send them follow-ups, reminders, offers, discounts or coupons.
4. Browse abandoned campaigns:
It is similar to an Abandoned cart campaign except that it targets users for abandoning other pages on your site. One such common example is a form fill-up in that the subscriber makes it to the one page but leaves before landing on the final submission page two.
. Re-engagement notifications:
These notifications are designed to re-engage users and bring them back to the website by reminding them of the value of the content, products or services that the website offers. By re-engaging inactive users, web push notifications can help increase website traffic, sales and conversions, and improve overall engagement with the audience.
6. Reoccurring or triggered push notifications:
Recurring push notifications are sent at regular intervals, such as daily or weekly, while triggered notifications are sent in response to a specific user action to complete a task. These types of notifications can be an effective way to increase user engagement and retention, as well as promote products and services.
7. Auto Shipping Updates:
Auto shipping updates are automated notifications that inform customers about the status of their shipped orders, including shipping carrier, tracking number, estimated delivery date, and any exceptions or delays. They can be sent via email or SMS and help to improve the customer experience and reduce inquiries about the order status.
Final words:
As you can see, automated web push notifications are a valuable tool for website engagement and marketing in today's digital age. By sending personalised, timely messages to website visitors, businesses can stay top-of-mind and drive more sales. However, it's important to follow best practices for using push notifications effectively, such as being relevant, timely, and respectful of user preferences. With the right strategy in place, automated web push notifications can help businesses stand out in a crowded digital landscape and build lasting connections with their audience.
