Driving Traffic and Engagement with Notifly Web Push Notifications
Are you tired of sending emails and not getting any response from users? This is even frustrating and demotivating. But, why does it have to be emails as the only source of communication? Here is another method which gives you instant response to your notifications. That's called web push notification. It's a browser support notification that can be sent on multiple browsers, across multiple platforms anytime anywhere. In addition, there are several perks of using push notifications on your website, which we will discuss in the blog.
So, if you are looking for a better, budget-friendly and smarter way to engage your customer, there it is.
Why web push notifications: Understanding their role
Web push notifications are different from email, SMS or any other source of communication. These push notifications appear on users' web browsers when they open their laptops/computers/mobile. This is important from a data perspective which says that 50% of users check their phone first in the morning. Another reason web push notifications are preferred is- you can send these notifications on any web browser which smartphone users receive as well. As a result, the possibility of losing them is rare or none.
For example, to update users about new stock, share the latest news, blog posts, subscribe to your channel, and more.
How to drive traffic using Notifly web push notifications?
To start sending push notifications, you need to have APIs. For that, you need to join Notifly and get a subscription. After doing this, from the Notifly dashboard you can add and access push notifications on your website. Once, you are done subscribing to Notifly web push notification API, here are the tips to create exciting and engaging notifications:
1. Generate curiosity: In a push notification, you have a title and description part. Use these sections smartly to generate curiosity among your users. This is the quickest way to get more clicks and traffic on your website.
2. Use images: The reason to use images is that it helps users to relate to the content in a much easier way. Also, it gets their attention. However, you may find that not all browsers support images.
3. Provide buttons: Add a button for your user’s convenience. For example, when asking them to receive the latest updates, provide a “yes and no” button. Although the system does not support the buttons.
Which factors of Notifly help you drive traffic?
Once you have opted for Notifly’s web push notification service, here is how you can take advantage of it:
1. Personalise your notifications: Notifly features personalisation. You can send users personalised messages which may include their name or send them recommendations based on their history of purchase.
Why send personalised messages?
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to get your user’s attention.
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connects with the director.
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create a sense of closeness.
2. Schedule notifications: This is an amazing feature. It gives you freedom from being on the app to send the message all the time. Most importantly, it helps you send notifications to users from diverse geolocations. A study suggests that sending web push notifications between noon to 5 pm receives the highest click-through rates.
Why schedule notifications?
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you can send the same message to multiple users at the same time in different zones.
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or you can send the same message to them concerning their time zone.
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you don’t have to worry about sending notifications even if you are not available.
3. Frequency control: bombarding users with notifications may bring you rejection. With Notifly, you can control the frequency of sending push notifications. To make it more effective, allow them to have the choice- to continue receiving notifications or stop them.
How does it help?
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bonding with your users.
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establish your credibility by respecting their privacy.
Hecks to get user’s attention using web push notifications
These are some interesting ways that you can use to get the user’s attention.
- Set up a welcome notification Series: Who doesn’t like to be greeted in the first place? Greet your users on their first visit to your website. Set up a welcome series notification where you can help them navigate through your website.
- Exit Notification: Is it common for users to leave your website without defining any action? Set up a pop-up that appears when the user is about to leave your website. This pop-up may include discounts, coupons, vouchers etc.
Conclusion
Coming to the end, we hope these tips are helpful for you. You may not be an expert, but you can always try to become better. Notifly is one such platform that gives you deep insights into your notifications. Further, don’t forget to set up a welcome series notification that delights your first-time visitors. Also, send personalised messages to existing ones, and stay connected with them with web push notifications. Send Web Push Notification anywhere!
