How Notifly can Help Business Grow with Notifications?
According to Forbs, the cart abandonment rate on mobile devices is 84%, compared to 72% on desktops. The data highlights a significant difference in the rate at which users abandon their online purchases depending on the device they use. The question arises: What could be the reason behind users not returning to complete their purchase once they have abandoned their shopping carts?
Understanding this behavior is crucial for businesses to improve their conversion rates and overall user experience. One surefire way to bridge this gap is to use push notifications, which can help you get the most out of your business. It is a simple practise and an effective method to engage, retain, and convert your users. Further, it offers an opportunity for new businesses to attract customers through opt-in push notifications.
What is a Push Notification?
A push notification is a clickable message on your user’s mobile, desktop, or tablet screen. It can be used for various purposes, including opting for a service, sharing information, or sending real-time alerts. You can send push notifications through an app or website to the user’s desktop, mobile device, or wearable device, such as a smartwatch.
Push notifications cater to different user requirements. Identifying these requirements becomes easy with segmentation. E-goi says that the retention rate of users is 93% with segmentation. For example, if you have a group of users who like to receive sports news, then automate those notifications. Further, you can personalise notifications to drive your customers to action.
You can collaborate with any notification service provider. Notifly is one of the top notification API service providers. It enables you to track your users' behaviour and provide intelligent reports for all your notifications.
What are the Ideal Platforms for Push Notifications?
According to StatCounter data, mobile and desktop have equal market shares. Though mobile has a larger share than desktop, the growth rate on desktop is equally important. Hence, web push notifications and mobile push notifications are the ideal platforms. However, in-app notifications are also emerging as the latest trend. It is beneficial for keeping users engaged inside the app and taking them through the sales funnel.
Why should Businesses Start Sending Notifications?
Businesses should start sending notifications because it is an effective way to engage and retain customers and provides many other benefits, as follows:
- To collect feedback from clients:
Notifications can be a valuable tool for collecting feedback from clients. Businesses can send targeted notifications to their customers, asking for their feedback on products, services, or the overall customer experience. It can be done through surveys, polls, or direct messages. By utilising notifications for feedback collection, businesses can gather valuable insights and make improvements based on customer feedback.
- To gain new users:
You can acquire new users for your business by sending notifications to potential customers. It can be information about their products, services, or any special offers. Additionally, you can promote referral programmes or incentivise users to invite their friends to expand the user base.
- Improved customer engagement:
Notifly notifications allow you to seamlessly communicate with your customers and engage them in a more personalised way. By sending relevant and timely notifications, you can keep customers informed about new products, promotions, or events and encourage them to take action.
- Increased visibility of a product or service:
Notifly provides businesses with an opportunity to increase the visibility of their products or services. By sending notifications to customers' devices, businesses can remind them about their offerings and keep their brand top of mind.
- Increased customer loyalty:
Notifly can help businesses build and strengthen customer loyalty. You can create a sense of exclusivity and make customers feel appreciated through notifications. However, ensure that they are relevant and valuable to them, leading to increased customer loyalty and repeat business.
Potential Drawbacks of Using Push Notifications
There may occur several potential drawbacks of push notifications if not used rightly. Firstly, users may find them annoying or intrusive. This may lead them to disable push notifications or even uninstall the app altogether. Secondly, overuse of push notifications. It can cause them to lose their effectiveness, with users becoming desensitised to them and simply ignoring them.
Finally, push notifications require a certain level of personal information from users. It can raise privacy concerns for some individuals. It is important for businesses to carefully consider the frequency and content of push notifications to avoid these negative effects.
Conclusion:
Leveraging notifications has become a crucial strategy for businesses seeking growth and success. By effectively utilising notifications, businesses can enhance customer engagement, increase the visibility of their products or services, and foster customer loyalty. Whether it's promoting new products, offering exclusive deals, or collecting valuable feedback, businesses can rely on Notifly to help them grow and thrive in a competitive market. Embrace the power of notifications and unlock the full potential of your business!
