Sending Web Push Notifications: Where and How?
Web push notifications are the easiest way for businesses and websites to connect with users. These notifications can even be sent to the user's desktop or mobile devices even when they are not browsing the website. They can be used to promote new content, share deals and discounts, drive traffic to websites and more. A study from
PushPushGo on web push subscribers use cases in different industries shows that Google Chrome and Samsung browsers are the most popular. Nonetheless, we will explore the various devices and platforms where you can send web push notifications.
What are web push notifications?
Web push notifications are the small messages that appear on the user's desktop or mobile browser on subscribed users. They are a powerful tool for engaging users across different devices' browsers.
Web push notifications are sent using push notifications API provided by the push notification service provider. These API platforms also provide additional features such as audience targeting, personalised messaging, and real-time analytics.
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Let's understand how web push notifications work on web browsers.
How do web push notifications work?
When a user visits a website that supports web push notifications, he/she receives a prompt. This prompt lets user provide permission to website to send the notifications. When the website receives the permission from the user, the push notification service sends the web push notification for the category opted for by the user.
Also read:
Why Choose Notifly Web Push Notification Service?
Which browsers support web push notifications?
You can send web push notifications using push notifications services such as Notifly, OneSignal, Pusher etc. It's important to understand that these browser push notifications can only be sent if the user has opted for it. Once they do, they will start receiving them on the logged-in web browsers. Several popular web browsers support web push notifications, including:
-Google Chrome: Chrome versions 42 and above support web push notifications on desktops and versions 50 and above support Android devices.
- Mozilla Firefox: Firefox versions 44 and above support web push notifications on desktop and Android devices.
- Apple Safari: Safari versions 7.1 and above support web push notifications on desktop and iOS devices.
- Microsoft Edge: Edge versions 17 and above support web push notifications on desktop and Android devices.
- Opera: Opera versions 39 and above support web push notifications on desktop and Android devices.
Apart from these browsers, Content management systems and marketing automation platforms also feature web push notifications.
1. Content management systems (CMS): WordPress and Drupal have plugins and modules that allow you to send web push notifications to your subscribers.
Using a CMS for web push notifications can be a great option if you have a website or web application built on a CMS platform. It allows you to manage your web push notifications alongside your website content and can help streamline your workflow.
2. Marketing automation platforms: Marketing automation platforms such as Hubspot and Marketo have web push notification features that allow you to send personalised messages to your subscribers. It allows you to manage your web push notifications alongside your other marketing campaigns and can help provide a more holistic view of your customer engagement.
Note: Some web browsers may have limitations or vary implementation on sending push notifications. Thus, always test them on all devices and platforms to understand how they work and appear on the user's browser.
Which platform is right for your business?
Web push notifications can be sent using web browsers, CMS platforms, and marketing automation platforms. Each platform has its own unique advantages and disadvantages, and the choice of platform will depend on your business needs and budget.
When choosing a platform for sending web push notifications, consider factors such as the platform's features, ease of use, integration options, and cost. For example, if you're just starting out and have a limited budget, web browser integration may be the best option for you. Lastly, if you have a larger business and want to send personalised notifications to a large subscriber base, a marketing automation platform may be a better choice.
Final words:
In conclusion, web push notifications can be a powerful tool for engaging your website visitors and keeping them informed about new content, promotions, and updates. By choosing the right platform for your business and sending personalised and relevant notifications, you can increase engagement, drive traffic to your website, and improve conversion rate. So, whether you're a small business owner or a large corporation, consider adding web push notifications to your digital marketing strategy to stay ahead of the competition.
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