Seven Best Practices for Creating Holiday Marketing Campaigns
The holiday season is approaching, and undoubtedly, all marketers are geared up to start their holiday campaigns. This time of year brings a unique energy and opportunity for marketers. In an August 2023 survey of U.S. marketers, around 79% planned to use both desktop and mobile channels for their holiday season advertising.
Thus, businesses found the holiday season best to generate new leads, make stronger connections, and increase their revenue.
In this guide, we'll explore the best practices for creating impactful holiday marketing campaigns. So, let's get started!
Tip to Create Effective Holiday Marketing Campaigns
Leverage these tips to create exciting and engaging holiday marketing campaigns.
1. Decide your campaign theme:
Deciding on the campaign theme needs additional effort. Unlike your regular campaigns, holiday marketing runs for a specific period. Thus, you need to strategically organise your theme, as these may vary for different industries.
Choose a theme that resonates with your brand and appeals to your target audience. Whether it's nostalgia, joy, or solving holiday challenges, a cohesive theme ties your campaign together.
2. Determine your campaign goals:
Define clear, measurable goals for your campaign. This can include your achievements from holiday campaigns and identifying your targeted audience.
While creating goals, ensure they are attainable, relevant, and time bound. Overall, whether it's increasing sales, brand awareness, or customer engagement, having specific objectives will guide your strategy.
3. Define target audience:
What does it mean to define the target audience?
It refers to identifying and understanding the users you are going to target and may become long-term customers for you.
So, when you define your target audience, try to learn as much about them as possible. For example, the social media platform they use, what pages they like and more. According to Adobe, in the 2021 holiday season, people spent more than $88 billion shopping on their mobile phones.
Know your audience inside out. Understand their preferences, behaviours, and demographics to tailor your campaign effectively.
Besides, you can take advantage of Notifly, an API tool that helps you with user segmentation. Different segments might respond to different messages.
4. List discounts, offers, coupons, and gift suggestions:
Communicate your holiday deals. Include limited-time offers, discounts, and special bundles. Highlight gift suggestions to make shopping easier for your customers.
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Banner : "Unwrap Joy with Our Festive Deals!" This heading sets a positive and festive tone, signalling to visitors that there are special holiday offers.
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Time Bound Offer: "Flash Sale - 20% Off Sitewide! Use Code: JOY20. Ends Dec 15." It creates a feeling of urgency, pushing customers to make the most of a discount that won't last long.
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Discounts & Special Deals: " Holiday Offer Alert! Buy one item from our festive collection and get the second one at 50% off." Presents a discount and bundle offer, enticing customers to explore the holiday collection.
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Suggestions: "Get Your Sister Her Dream Jewelry! Explore our Gift Guide now." By highlighting a gift guide, the banner helps customers find suitable presents, making their shopping experience easier.
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CTA (Call to Action): "Shop Now" button leading to the holiday collection and gift guide. The call-to-action button provides a direct pathway for customers to start shopping, driving engagement.
5. Create a landing page:
If you own a website, you will want users to land on a specific page. That will be your landing page for holiday marketing. This is where you can attract and direct user traffic; thus, it needs to be compelling, convincing, and engaging.
Make it visually appealing and easy to navigate, and ensure it aligns with your campaign theme. The landing page should highlight key offers and promotions.
6. Personalise recommendations:
It's holiday time when users turn up to shop again. Leverage this opportunity. Use customer data to personalise product recommendations. Leverage purchase history and preferences to suggest relevant products, creating a more personalised shopping experience.
Further, implement strategies to recover abandoned carts. Send targeted emails offering discounts or incentives to encourage customers to complete their purchases.
7. Analyse your results:
After the campaign, analyse key performance indicators (KPIs) such as conversion rates, engagement, and sales. Use these insights to understand what worked and what can be improved for future campaigns.
Remember, the key to a successful holiday marketing campaign is understanding your audience, offering value, and creating a seamless and enjoyable shopping experience. Good luck with your campaign, and here's to another successful year!
