What is Email Verification? Why Do You Need It?
Email is an integral part of marketing, be it B2B or B2C; it has always been a preferred channel for communication. But when these emails are produced for bulk users, ensuring targeted delivery becomes crucial. Hence, email verification is crucial for email marketing. It ensures that your emails are reaching the intended recipients and helps maintain a clean and engaged email list. Thus, 153 countries are using email verification.
In this blog, we will discuss the importance of email verification, the difference between email validation and email verification, and its benefits.
Let's get started!
Email Verification vs. Email Validation
Before email verification comes email validation.
Email validation is the process of checking for the standards and syntax necessary for an email. The motive is to identify the structure of an email address by checking for errors and typos in the address. This includes:
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Checking for the “@” symbol
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The domain name format and
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The absence of special characters or spaces.
For example, send an email to the address "charlie@blog@domain.com." Email validation tools would flag this address as invalid. Because it contains more than one "@" symbol, which is a violation of the standard email format. Hence, Ensuring that email addresses adhere to these conventions. As it is essential for maintaining a clean and effective communication channel.
Email verification is a step ahead of email validation. In this process, the recipient’s email address is checked for its existence, including its syntax and mailbox accepting emails.
Popular techniques to use for email verification are DNS records of the domain, ping tests, or the SMTP (Simple Mail Transfer Protocol) command for the email address’s deliverability.
Email verification is like double-checking an email address to make sure it's real and ready to receive messages.
For instance, if a user enters "kate.davis@example.com" for a newsletter subscription. The verification process examines the address structure, ensures the domain (like "example.com") is active. It will also checks if the domain can receive emails. This safeguards against bounced emails and enhances the chances of successful communication.
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What are the Benefits of Email Verification?
Here are the reasons why email verification is important and how it helps businesses with major issues in user engagement.
1. Keeping Your Email List in Good Shape
First, make sure your email list is clean. Over time, some email addresses might stop working or people might not use them anymore. This can cause problems, like emails not getting through and hurting sender reputation.
Email verification helps by regularly checking your email list and getting rid of addresses that don't work. This way, your emails have a better chance of reaching people who are active and interested.
2. Making Sure Your Emails Get to the Right Place
Email verification isn't just about cleaning up your list; it's also about making sure your emails actually get delivered. If you send emails to addresses that don't exist or aren't used, it can trigger spam filters. That's bad because it can hurt how your emails are seen.
Email verification helps by confirming that the email addresses in your list are real and being used. This improves the chances that your emails end up in the inbox instead of the spam folder.
3. Saving Time and Effort
Checking and confirming email addresses also saves you time and effort. By removing addresses that don't work or aren't used anymore, you avoid wasting time and resources on sending emails that won't go anywhere.
This not only makes your email marketing work better but also helps you get better results in less time.
4. Reducing Bounce Rate
High bounce rates can be a major obstacle to effective communication. When emails bounce, it means they couldn't be delivered to the intended recipients.
This happens when email addresses are invalid or inactive. It's where email verification helps in reducing bounce rates. It does it by identifying and removing these problematic addresses from your list.
Further, Notifly, a notification API tool, also helps you keep your email list clean. This significantly reduces the chances of your emails bouncing back.
Furthermore, it improves the overall deliverability of your messages. It also ensures that your efforts are focused on reaching real and interested audiences.
5. Increasing Engagement Rates
Email engagement is all about how much your audience interacts with your emails—opens, clicks, and responses. By incorporating email verification into your strategy, you enhance engagement rates.
Verified email lists contain active and interested recipients, as invalid or inactive addresses are eliminated. When your emails consistently reach genuinely interested people, engagement rates increase.
This positive engagement boosts the effectiveness of your email campaigns. Further, contributes to building stronger connections with your audience.
In essence, email verification becomes a valuable tool. It helps in fostering meaningful engagement and interactions with your recipients. So, all businesses should focus on their email list and implement email verification.