What are templates?

A template refers to pre-configured messages that you can create and reuse for sending notifications across various platforms (such as web, mobile, email, etc.).

Templates streamline the process of sending consistent notifications without having to re-enter the same content each time manually..

This is especially useful for businesses that frequently send similar types of messages (e.g., promotional offers, reminders, alerts) to their users.

Key features of templates

Templates offer a versatile way to streamline messaging across campaigns by enabling reusable content, dynamic personalisation, and consistent cross-platform formatting.

  • Save and reuse content across multiple campaigns.
  • Personalise messages with user-specific information using liquid syntax {{data_tag}}.
  • Ensure notifications are properly formatted across platforms.
  • Easily manage, edit, and deploy templates for various campaigns.

Benefits of using templates

Using templates in Advantus offers significant benefits by streamlining communication efforts. They help in:

  • Time-saving: No need to recreate frequent notifications.
  • Consistency: Uniform messaging across all channels.
  • Personalisation: Include user-specific details effortlessly.
  • Automation: Seamless integration into automated workflows.

Use cases

ScenarioDescription
Welcome MessagesCreate personalised onboarding messages for new users across different platforms.
Promotional CampaignsDesign reusable templates for product launches, sales, or special offers.
Order ConfirmationsAutomate transactional notifications with personalised order details for each customer.
Abandoned Cart RemindersSend dynamic notifications to remind users of items left in their shopping carts.
Event InvitationsCraft consistent and branded invitations for webinars, conferences, or in-person events.
Feedback RequestsAutomate surveys or feedback requests post-purchase or after customer interactions.
Re-engagement CampaignsUse templates to re-engage inactive users with personalised offers or content recommendations.
Service UpdatesNotify customers of changes, maintenance schedules, or important updates across multiple platforms.
NewslettersAutomate regular newsletters with dynamic content tailored to different audience segments.

Explore types of the template in Advnatus

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Email template

Create and customise email templates for various communication needs.

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WhatsApp template

Select and utilise WhatsApp templates for seamless messaging.

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